FinDotNews Launch Press Release
Fully-customisable client newsletters to catapult your financial planning practice into the future
Embrace the high-tech future, by signing up for FinDotNews, a fully automated and 100% customisable solution to the age-old newsletter problem.
The team behind LawDotNews and CA(SA)DotNews has teamed up with FinCommunications to launch FinDotNews. An innovative subscription service that provides financial planners and advisors with quality, customisable client newsletters at a fraction of the cost of employing a marketing agency.
Using FinDotNews to communicate with your clients costs less than a meal for two and it only takes up about 15 minutes of your time every month.
Email is still king
Despite the rise of LinkedIn marketing and video clips, email marketing still offers the best ROI of all online marketing tools.
The challenge for financial services professionals is to create content that stands out. Content that is scrupulously researched, elegantly written, relevant to your audience … and entertaining to read.
Consistency is also key. For content marketing to really work, you need to be communicating with clients and prospectives on a monthly basis.
The problem(s)
Doing it yourself is time consuming and writing might not be your forte. And paying a boutique financial services marketing agency to do it can get pricey.
There are one or two automated solutions in South Africa, but because they’re not customisable it soon becomes clear to consumers that all financial advisors are using the same content.
The customizable solutions to differentiate your financial services brand
FinDotNews eliminates all of these potential pitfalls with a flexible subscription model that starts at R420 + VAT per month for the Classic package.
Their most popular offering is the ClassicPlus package (only R560 + VAT per month) that includes a bespoke company template and one hour of customisation work every month.
Or you can opt for the eminently customisable Prestige package (four hours of customisation per month) which, at R1600 + VAT per month is still much more affordable than getting a comms agency to do the work.
For firms that already have their own communications strategy, FinDotNews is also happy to assist in providing content.
How it works
Each month FinDotNews crafts a newsletter on your behalf. The newsletter is presented on a stylish template containing your company logo and details. And it contains four professionally written and researched articles about topical issues.
A few days before the newsletter is set to go out, you will receive a draft. If you don’t like one (or more) of the articles the team has chosen, you can swop it out for another article in the vast FinDotNews library.
Once you’ve given the go-ahead, the newsletter will be sent (from your email address) to all the people on your database. FinDotNews will help you to adhere to the POPI Act through using opt in and opt out notifications and they’ll also provide you with details on your successful deliveries.
Some background
Jack Crook founded LawDotNews in 2005. As a qualified lawyer he recognised that many smaller law firms were missing out on a chance to communicate with their clients, and he came up with an elegant solution that saved them both time and money. Now 17 years later, LawDotNews has hundreds of happy clients all over southern Africa. In 2011 Jack and his son Paddy Crook were asked by SAICA to provide a similar newsletter service for Chartered Accounts. CA(SA)DotNews has also been a resounding success.
Meanwhile, in 2017, Linda Graham – a CFP Professional with two decades of experience as a senior marketing manager – founded FinCommunications, a bespoke marketing agency that’s transformed financial communications in South Africa with content that is both technically sound and entertaining.
A panel of the best
Apart from the eminently customisable tech, what really sets FinDotNews apart is the calibre of its writers.
Patrick Cairns is one of South Africa’s most respected financial journalists. After a decade at Moneyweb he was made South Africa editor of prestigious international publication Citywire. His technical knowledge is matched only by his ability to translate this into plain English.
Nick Dall is a veteran journalist with bylines in over a hundred local and international magazines. He has a Master’s degree in Creative Writing and is the best-selling author of two books on South African history. His novelist’s touch makes reading the monthly newsletters an enjoyable experience.
What their customers say
FinDotNews has already picked up a few very happy customers:
“ Paddy and his team have elevated our client communications through their professional newsletters. What used to take me approx. two weeks, to send out a quarterly newsletter has now been reduced to less than an hour to send out monthly communications! Each and every month I am impressed by the quality and relevance of each article. It certainly has helped our clients, and combined with our other communications, managed to stimulate conversations with our clients, we would probably never have had! A comment from our clients sums it up perfectly. “ these are soooo good! “
Gary Olemera – Olemera Financial Services
“ We make use of FinDotNews’s editorial service to assist us with our marketing strategy. They compile our monthly newsletter which we discuss and finalise before it gets sent out to our clients. The topics are on point to current situations and are both informative and educational.
If you are anything like me and don’t have the time to put together a brilliant article, entrust a professional partner and focus on what your clients entrust you with…Financial Planning. “
Andre Jansen van Vuuren – Financial Planner at Licwidity
“FinDotNews are a highly efficient and professional partner. They are responsive to our needs and provide our clients with engaging content.“
Mark Cliff – Wealth Preservation Strategies
What are you waiting for?
To sign up for a FinDotNews package simply complete the contact form at https://dotnewsconnect.co.za/fin/#pricing.
Or call them on (021) 300 5212 for more information.
Paddy completed his BSc at Rhodes University and has specialised in email marketing, social media, ppc, ad-serving and other online marketing mediums. Having returned from working with a UK-based multi-national company where he analysed the effectiveness of online campaigns, Paddy has a broad knowledge of the channels and techniques used within the digital space and how best to apply them to professional practices.
