Exciting New Newsletter Upgrades Launched in 2018!

Newsletter Platform Upgrades

A note to all our clients about how our upgrades will benefit you

We at DotNews are exceptionally proud of both the exceptional quality of our newsletter articles and also of our custom-built platform which we use to send them. It has allowed us to keep our service uniquely cost-effective. At the same time, it minimises the effort on your side to provide your clients with a quality newsletter. Over the years we have constantly upgraded and improved our service offerings. This latest update to our system adds an extra layer of personalisation and functionality at no extra cost.

These updates give the most benefit to ClassicPlus subscribers, but also have benefits for clients still on our Classic Package. Our advice to all of our clients still on the Classic Package is to upgrade. It’s only an extra R150 + VAT per month and the benefits are even greater than before.

So without further ado, let’s get into what exactly these newest updates entail: –

We’re ready for POPI with new opt-out / opt-in notifications

POPI’s final implementation is probably still some way off. Whilst there is still some uncertainty around the exact details of what will be required, we’ve upgraded our system to cope with all the possible requirements well ahead of time.

Depending on how you are growing your database, your firm will either need to notify new newsletter recipients that they have been added to your database (an Opt-out Message) or send them a request to join your mailing list (an Opt-in Message). Our system can now automatically do either as new recipients are loaded, depending on your firm’s policy in this regard. ClassicPlus Clients will have all of these messages branded in a completely bespoke manner in their branding.

We will activate this functionality for you as soon as it is required by POPI, or earlier on request.

Improved “subscribe” and “unsubscribe” functionality

If you already have your “subscribe” button enabled on your newsletter, give it a click! It will take you to a new page which will allow for online subscription. If you are a ClassicPlus client, we can customise this page for you with your firm’s colour scheme and branding. Grow your mailing list by adding this page to your website! Our unsubscribe functionality has been similarly upgraded to allow for more personalisation. It also provides an easy one-click experience for anyone wanting to remove themselves from your mailing list.  If anyone unsubscribes, you will receive a notification so you can if you like follow up with your client.

Add / remove / swap newsletter articles (ClassicPlus clients only)

As always, you’ll be receiving your monthly newsletter articles in your Attorney / Accountant Version a few days before your actual newsletter gets sent out to your recipients. If you are a ClassicPlus client you can now easily shift, add or remove articles as you choose. Just drop us an email with the changes, and we’ll do it for you! ClassicPlus clients are welcome to add one bespoke article of their choice every month – if you require more than that, you might want to consider upgrading to a Custom newsletter package.

New look mobile-friendly “read more” page for articles (ClassicPlus clients only)

ClassicPlus clients with templates containing “Read More” links now have articles on a page customised to their firm’s branding. This page now keeps your firm’s logo at the top of the page, and is completely responsive, looking great on any device.

We’ve added two new customisable templates (ClassicPlus clients only)

Introducing two brand new mobile-friendly newsletter templates! As with all our ClassicPlus newsletter templates, they are fully customisable  with your firm’s colour scheme and branding. There are also ample areas in which you can insert marketing banners to highlight your firm’s key services, events or news. Click on the links to see examples of Template 7 and Template 8.

Tweaks & improvements

We’ve improved upon a few other small things you might notice. For instance the notifications you receive when anyone subscribes or unsubscribes have changed slightly, if you manage your own client list online there have been a few tweaks there and there have been some improvements in the way our system handles non-delivery reports.

Lastly we’d like to thank all our clients for the support you showed us in 2017! Here’s to a an even more successful 2018!

Contact us for more.

Paddy Crook
Paddy Crook
Digital Marketing Manager at DotNews
Paddy completed his BSc at Rhodes University and has specialised in email marketing, social media, ppc, ad-serving and other online marketing mediums. Having returned from working with a UK-based multi-national company where he analysed the effectiveness of online campaigns, Paddy has a broad knowledge of the channels and techniques used within the digital space and how best to apply them to professional practices.

Paddy completed his BSc at Rhodes University and has specialised in email marketing, social media, ppc, ad-serving and other online marketing mediums. Having returned from working with a UK-based multi-national company where he analysed the effectiveness of online campaigns, Paddy has a broad knowledge of the channels and techniques used within the digital space and how best to apply them to professional practices.