The Power of Content: Why Your Firm Needs a Content-Driven Website
All professional firms such as lawyers, accountants, and financial advisors should have a website for several compelling reasons.
Firstly, in today’s digital era, it’s the Internet that potential new clients rely on to find new service suppliers and to learn more about the services offered by firms they already deal with. Your website is especially important here and should be the cornerstone of any web marketing strategy – it’s your online profile and one of the first things any prospective clients will see. Make sure their first impression is a good one.
Secondly, your website provides you with a professional online presence, giving you a platform to enhance your credibility by showcasing your expertise, experience, and services.
Thirdly, your website acts as a convenient information hub, offering your clients and prospective clients essential details about your firm’s contact information, office hours, and service offerings. This accessibility enhances client engagement and improves overall client experience.
Furthermore, a website facilitates client communication and feedback, enabling your clients to reach out easily for inquiries or consultations. By incorporating blogs and educational resources, you can establish thought leadership, build trust, and foster long-term relationships with clients.
Ultimately, a professionally designed website is a powerful marketing tool, expanding your firm’s reach, attracting new clients, and setting you apart from your competitors in an increasingly competitive professional services market.
To really drive up engagement, showcase your expertise, and empower your other digital marketing efforts, you need to feature a regularly updated blog with high quality articles that are informative, topical and build up trust and authority within your target audience.
Bottom line: You need a content-driven website for both client retention and acquisition.
Quality content is essential!
One of the biggest problems for professional firms is to regularly create high quality content – the time and effort required to research, author and format articles is a specialist skillset and it often gets put aside in the hurley-burley of chasing billable hours and running your firm’s business activities.
DotNews, an established provider of client newsletters with high quality articles for attorneys, accountants and financial advisors, provides a simple no effort solution with their “Connector Sites” add-on to their newsletter service. The service is exclusive to DotNews newsletter subscribers who can have a website designed, hosted and maintained for their firm for a once-off R2,000 + vat and R400 + vat p.m. Included in the service is:
- A WordPress website of up to 10 pages / sections.
- A blog section that is updated with newsletter articles every month.
- Every post has social media buttons, making it a simple click of a button to share your article on the channel of your choice.
- The linking of newsletter “Read More” links to your blog, helping drive readers to your website.
- The hosting of your website.
- Regular security updates.
- An online newsletter sign-up form.
- Basic Search Engine Optimisation (SEO).
- 1 hour of monthly maintenance.
Contact DotNews today to ask about this service.