{"id":5445,"date":"2024-05-30T16:05:44","date_gmt":"2024-05-30T14:05:44","guid":{"rendered":"https:\/\/dotnewsconnect.co.za\/fin\/?p=5445"},"modified":"2024-05-30T16:05:47","modified_gmt":"2024-05-30T14:05:47","slug":"why-emotions-and-investing-dont-always-mix","status":"publish","type":"post","link":"https:\/\/dotnewsconnect.co.za\/fin\/2024\/why-emotions-and-investing-dont-always-mix\/","title":{"rendered":"Why Emotions and Investing Don\u2019t Always Mix"},"content":{"rendered":"<blockquote><p>\u201cSpeculation leads you the wrong way. It allows you to put your emotions first, whereas investment gets emotions out of the picture.\u201d (John C. Bogle)<\/p><\/blockquote>\n<p>It\u2019s tempting to believe we can control our emotions regarding money matters. However, being human means we&#8217;re susceptible to emotional biases that lurk silently beneath the surface, influencing our choices without us even realising it.<\/p>\n<h6>Know your foes<\/h6>\n<p>The first step in safeguarding your investment decisions is understanding these emotional biases. After all, how can you combat something you don\u2019t even know exists? Let\u2019s explore three common culprits: confirmation bias, familiarity bias, and loss aversion.<\/p>\n<h6>Confirmation bias<\/h6>\n<p>In today\u2019s information overload era\u2014thanks to social media! \u2014we suffer from what some call \u201cinfobesity.\u201d We digest facts and opinions, confirming our beliefs while ignoring anything challenging.<\/p>\n<p>Do you think you might be guilty of confirmation bias? Consider these signs:<\/p>\n<ul>\n<li>Have you noticed more Jeeps on the road after buying one yourself?<\/li>\n<li>Do you only tune in to analysts who share your bullish (or bearish) outlook, dismissing contrary opinions?<\/li>\n<\/ul>\n<h6>Familiarity bias<\/h6>\n<p>Humans have a soft spot for the familiar, even when it comes to investing. We stick to what we know, shunning the benefits of diversification in favour of the tried and true.<\/p>\n<p>Feeling the tug of familiarity bias? Take a look:<\/p>\n<ul>\n<li>Do you find yourself buying yet another rental property despite already being knee-deep in real estate?<\/li>\n<li>Do you prefer investing in companies you\u2019ve heard of, even if it means missing out on opportunities abroad?<\/li>\n<\/ul>\n<h6>Loss aversion<\/h6>\n<p>Loss aversion is the fear of losing outweighing the joy of gaining\u2014an all-too-human trait that can wreak havoc on investment decisions.<\/p>\n<p>Are you worried you might be averse to losses? Ask yourself:<\/p>\n<ul>\n<li>Are you hesitant to jump on promising investment opportunities because of the potential risk?<\/li>\n<li>Have you held onto a losing investment, hoping it will bounce back, even when selling would make more financial sense?<\/li>\n<\/ul>\n<h6>We\u2019re here to help<\/h6>\n<p>While banishing emotional biases entirely isn\u2019t feasible (or even desirable!), we can take steps to minimise their impact on our financial decisions. Partnering with our team gives you the tools to recognise and address these biases before they sabotage your financial goals.\u00a0<strong>We are your financial advisors and we\u2019ve got your back!<\/strong><\/p>\n<p>Stay tuned for our next article, where we\u2019ll tackle more emotional biases and share strategies for keeping them in check. Happy investing!<\/p>\n<p style=\"border-top: 1px solid #dedfe0!important;padding-top: 20px!important;margin-top: 20px!important\"><strong>Disclaimer:<\/strong>\u00a0The information provided herein should not be used or relied on as professional advice. No liability can be accepted for any errors or omissions nor for any loss or damage arising from reliance upon any information herein. Always contact your professional adviser for specific and detailed advice.<\/p>\n<p class=\"has-text-align-right\">\u00a9 FinDotNews<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cSpeculation leads you the wrong way. It allows you to put your emotions first, whereas investment gets emotions out of the picture.\u201d (John C. Bogle) It\u2019s tempting to believe we can control our emotions regarding money matters. However, being human means we&#8217;re susceptible to emotional biases that lurk silently beneath the surface, influencing our choices [&hellip;]<\/p>\n","protected":false},"author":101019,"featured_media":5449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[34,37,33],"tags":[],"class_list":["post-5445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-behavioural-finance","category-financial-planning","category-saving-investing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Emotions and Investing Don\u2019t Always Mix &#8226; FinDotNews<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dotnewsconnect.co.za\/fin\/2024\/why-emotions-and-investing-dont-always-mix\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Emotions and Investing Don\u2019t Always Mix &#8226; FinDotNews\" \/>\n<meta property=\"og:description\" content=\"\u201cSpeculation leads you the wrong way. It allows you to put your emotions first, whereas investment gets emotions out of the picture.\u201d (John C. Bogle) It\u2019s tempting to believe we can control our emotions regarding money matters. However, being human means we&#8217;re susceptible to emotional biases that lurk silently beneath the surface, influencing our choices [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dotnewsconnect.co.za\/fin\/2024\/why-emotions-and-investing-dont-always-mix\/\" \/>\n<meta property=\"og:site_name\" content=\"FinDotNews\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dotnewscoza\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-30T14:05:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-30T14:05:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dotnewsconnect.co.za\/fin\/wp-content\/uploads\/sites\/8\/2024\/05\/emotions_investing_650.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"FinDotNews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dotnewstweets\" \/>\n<meta name=\"twitter:site\" content=\"@dotnewstweets\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"FinDotNews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dotnewsconnect.co.za\\\/fin\\\/2024\\\/why-emotions-and-investing-dont-always-mix\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dotnewsconnect.co.za\\\/fin\\\/2024\\\/why-emotions-and-investing-dont-always-mix\\\/\"},\"author\":{\"name\":\"FinDotNews\",\"@id\":\"https:\\\/\\\/dotnewsconnect.co.za\\\/fin\\\/#\\\/schema\\\/person\\\/27d6bec5ac0f90fdf916e5f27b889e73\"},\"headline\":\"Why Emotions and Investing Don\u2019t Always Mix\",\"datePublished\":\"2024-05-30T14:05:44+00:00\",\"dateModified\":\"2024-05-30T14:05:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dotnewsconnect.co.za\\\/fin\\\/2024\\\/why-emotions-and-investing-dont-always-mix\\\/\"},\"wordCount\":463,\"publisher\":{\"@id\":\"https:\\\/\\\/dotnewsconnect.co.za\\\/fin\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dotnewsconnect.co.za\\\/fin\\\/2024\\\/why-emotions-and-investing-dont-always-mix\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dotnewsconnect.co.za\\\/fin\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2024\\\/05\\\/emotions_investing_650.jpg\",\"articleSection\":[\"Behavioural Finance\",\"Financial Planning\",\"Saving &amp; Investing\"],\"inLanguage\":\"en-ZA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dotnewsconnect.co.za\\\/fin\\\/2024\\\/why-emotions-and-investing-dont-always-mix\\\/\",\"url\":\"https:\\\/\\\/dotnewsconnect.co.za\\\/fin\\\/2024\\\/why-emotions-and-investing-dont-always-mix\\\/\",\"name\":\"Why Emotions and Investing Don\u2019t Always Mix &#8226; FinDotNews\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dotnewsconnect.co.za\\\/fin\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/dotnewsconnect.co.za\\\/fin\\\/2024\\\/why-emotions-and-investing-dont-always-mix\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/dotnewsconnect.co.za\\\/fin\\\/2024\\\/why-emotions-and-investing-dont-always-mix\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dotnewsconnect.co.za\\\/fin\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2024\\\/05\\\/emotions_investing_650.jpg\",\"datePublished\":\"2024-05-30T14:05:44+00:00\",\"dateModified\":\"2024-05-30T14:05:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dotnewsconnect.co.za\\\/fin\\\/2024\\\/why-emotions-and-investing-dont-always-mix\\\/#breadcrumb\"},\"inLanguage\":\"en-ZA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dotnewsconnect.co.za\\\/fin\\\/2024\\\/why-emotions-and-investing-dont-always-mix\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-ZA\",\"@id\":\"https:\\\/\\\/dotnewsconnect.co.za\\\/fin\\\/2024\\\/why-emotions-and-investing-dont-always-mix\\\/#primaryimage\",\"url\":\"https:\\\/\\\/dotnewsconnect.co.za\\\/fin\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2024\\\/05\\\/emotions_investing_650.jpg\",\"contentUrl\":\"https:\\\/\\\/dotnewsconnect.co.za\\\/fin\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2024\\\/05\\\/emotions_investing_650.jpg\",\"width\":650,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dotnewsconnect.co.za\\\/fin\\\/2024\\\/why-emotions-and-investing-dont-always-mix\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/dotnewsconnect.co.za\\\/fin\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Emotions and Investing Don\u2019t Always Mix\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dotnewsconnect.co.za\\\/fin\\\/#website\",\"url\":\"https:\\\/\\\/dotnewsconnect.co.za\\\/fin\\\/\",\"name\":\"FinDotNews\",\"description\":\"Direct to You Target Market!\",\"publisher\":{\"@id\":\"https:\\\/\\\/dotnewsconnect.co.za\\\/fin\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dotnewsconnect.co.za\\\/fin\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-ZA\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/dotnewsconnect.co.za\\\/fin\\\/#organization\",\"name\":\"FinDotNews\",\"url\":\"https:\\\/\\\/dotnewsconnect.co.za\\\/fin\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-ZA\",\"@id\":\"https:\\\/\\\/dotnewsconnect.co.za\\\/fin\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i1.wp.com\\\/dotnewsconnect.co.za\\\/fin\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2016\\\/10\\\/green_3d_target.png?fit=350%2C303&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i1.wp.com\\\/dotnewsconnect.co.za\\\/fin\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2016\\\/10\\\/green_3d_target.png?fit=350%2C303&ssl=1\",\"width\":350,\"height\":303,\"caption\":\"FinDotNews\"},\"image\":{\"@id\":\"https:\\\/\\\/dotnewsconnect.co.za\\\/fin\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/dotnewscoza\",\"https:\\\/\\\/x.com\\\/dotnewstweets\",\"http:\\\/\\\/www.linkedin.com\\\/company\\\/dotnews\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/dotnewsconnect.co.za\\\/fin\\\/#\\\/schema\\\/person\\\/27d6bec5ac0f90fdf916e5f27b889e73\",\"name\":\"FinDotNews\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-ZA\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3c96e30041fa4d4fa6e40d6588e182a77f25986d85f617f9bfcef836230dc0d6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3c96e30041fa4d4fa6e40d6588e182a77f25986d85f617f9bfcef836230dc0d6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3c96e30041fa4d4fa6e40d6588e182a77f25986d85f617f9bfcef836230dc0d6?s=96&d=mm&r=g\",\"caption\":\"FinDotNews\"},\"description\":\"FinDotNews is a tool to provide financial advisory firms with a highly professional, effective, low effort, low cost marketing service in the form of a monthly newsletter which is sent out on your behalf to your clients. Grow your practice with regular, quality communication! For the cost of a business lunch, imprint your firm\u2019s name in the minds of your best clients and prospective clients!\",\"url\":\"https:\\\/\\\/dotnewsconnect.co.za\\\/fin\\\/author\\\/findotnews\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Emotions and Investing Don\u2019t Always Mix &#8226; FinDotNews","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dotnewsconnect.co.za\/fin\/2024\/why-emotions-and-investing-dont-always-mix\/","og_locale":"en_US","og_type":"article","og_title":"Why Emotions and Investing Don\u2019t Always Mix &#8226; FinDotNews","og_description":"\u201cSpeculation leads you the wrong way. It allows you to put your emotions first, whereas investment gets emotions out of the picture.\u201d (John C. Bogle) It\u2019s tempting to believe we can control our emotions regarding money matters. However, being human means we&#8217;re susceptible to emotional biases that lurk silently beneath the surface, influencing our choices [&hellip;]","og_url":"https:\/\/dotnewsconnect.co.za\/fin\/2024\/why-emotions-and-investing-dont-always-mix\/","og_site_name":"FinDotNews","article_publisher":"https:\/\/www.facebook.com\/dotnewscoza","article_published_time":"2024-05-30T14:05:44+00:00","article_modified_time":"2024-05-30T14:05:47+00:00","og_image":[{"width":650,"height":300,"url":"https:\/\/dotnewsconnect.co.za\/fin\/wp-content\/uploads\/sites\/8\/2024\/05\/emotions_investing_650.jpg","type":"image\/jpeg"}],"author":"FinDotNews","twitter_card":"summary_large_image","twitter_creator":"@dotnewstweets","twitter_site":"@dotnewstweets","twitter_misc":{"Written by":"FinDotNews","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dotnewsconnect.co.za\/fin\/2024\/why-emotions-and-investing-dont-always-mix\/#article","isPartOf":{"@id":"https:\/\/dotnewsconnect.co.za\/fin\/2024\/why-emotions-and-investing-dont-always-mix\/"},"author":{"name":"FinDotNews","@id":"https:\/\/dotnewsconnect.co.za\/fin\/#\/schema\/person\/27d6bec5ac0f90fdf916e5f27b889e73"},"headline":"Why Emotions and Investing Don\u2019t Always Mix","datePublished":"2024-05-30T14:05:44+00:00","dateModified":"2024-05-30T14:05:47+00:00","mainEntityOfPage":{"@id":"https:\/\/dotnewsconnect.co.za\/fin\/2024\/why-emotions-and-investing-dont-always-mix\/"},"wordCount":463,"publisher":{"@id":"https:\/\/dotnewsconnect.co.za\/fin\/#organization"},"image":{"@id":"https:\/\/dotnewsconnect.co.za\/fin\/2024\/why-emotions-and-investing-dont-always-mix\/#primaryimage"},"thumbnailUrl":"https:\/\/dotnewsconnect.co.za\/fin\/wp-content\/uploads\/sites\/8\/2024\/05\/emotions_investing_650.jpg","articleSection":["Behavioural Finance","Financial Planning","Saving &amp; Investing"],"inLanguage":"en-ZA"},{"@type":"WebPage","@id":"https:\/\/dotnewsconnect.co.za\/fin\/2024\/why-emotions-and-investing-dont-always-mix\/","url":"https:\/\/dotnewsconnect.co.za\/fin\/2024\/why-emotions-and-investing-dont-always-mix\/","name":"Why Emotions and Investing Don\u2019t Always Mix &#8226; FinDotNews","isPartOf":{"@id":"https:\/\/dotnewsconnect.co.za\/fin\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dotnewsconnect.co.za\/fin\/2024\/why-emotions-and-investing-dont-always-mix\/#primaryimage"},"image":{"@id":"https:\/\/dotnewsconnect.co.za\/fin\/2024\/why-emotions-and-investing-dont-always-mix\/#primaryimage"},"thumbnailUrl":"https:\/\/dotnewsconnect.co.za\/fin\/wp-content\/uploads\/sites\/8\/2024\/05\/emotions_investing_650.jpg","datePublished":"2024-05-30T14:05:44+00:00","dateModified":"2024-05-30T14:05:47+00:00","breadcrumb":{"@id":"https:\/\/dotnewsconnect.co.za\/fin\/2024\/why-emotions-and-investing-dont-always-mix\/#breadcrumb"},"inLanguage":"en-ZA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dotnewsconnect.co.za\/fin\/2024\/why-emotions-and-investing-dont-always-mix\/"]}]},{"@type":"ImageObject","inLanguage":"en-ZA","@id":"https:\/\/dotnewsconnect.co.za\/fin\/2024\/why-emotions-and-investing-dont-always-mix\/#primaryimage","url":"https:\/\/dotnewsconnect.co.za\/fin\/wp-content\/uploads\/sites\/8\/2024\/05\/emotions_investing_650.jpg","contentUrl":"https:\/\/dotnewsconnect.co.za\/fin\/wp-content\/uploads\/sites\/8\/2024\/05\/emotions_investing_650.jpg","width":650,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/dotnewsconnect.co.za\/fin\/2024\/why-emotions-and-investing-dont-always-mix\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dotnewsconnect.co.za\/fin\/"},{"@type":"ListItem","position":2,"name":"Why Emotions and Investing Don\u2019t Always Mix"}]},{"@type":"WebSite","@id":"https:\/\/dotnewsconnect.co.za\/fin\/#website","url":"https:\/\/dotnewsconnect.co.za\/fin\/","name":"FinDotNews","description":"Direct to You Target Market!","publisher":{"@id":"https:\/\/dotnewsconnect.co.za\/fin\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dotnewsconnect.co.za\/fin\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-ZA"},{"@type":"Organization","@id":"https:\/\/dotnewsconnect.co.za\/fin\/#organization","name":"FinDotNews","url":"https:\/\/dotnewsconnect.co.za\/fin\/","logo":{"@type":"ImageObject","inLanguage":"en-ZA","@id":"https:\/\/dotnewsconnect.co.za\/fin\/#\/schema\/logo\/image\/","url":"https:\/\/i1.wp.com\/dotnewsconnect.co.za\/fin\/wp-content\/uploads\/sites\/8\/2016\/10\/green_3d_target.png?fit=350%2C303&ssl=1","contentUrl":"https:\/\/i1.wp.com\/dotnewsconnect.co.za\/fin\/wp-content\/uploads\/sites\/8\/2016\/10\/green_3d_target.png?fit=350%2C303&ssl=1","width":350,"height":303,"caption":"FinDotNews"},"image":{"@id":"https:\/\/dotnewsconnect.co.za\/fin\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/dotnewscoza","https:\/\/x.com\/dotnewstweets","http:\/\/www.linkedin.com\/company\/dotnews"]},{"@type":"Person","@id":"https:\/\/dotnewsconnect.co.za\/fin\/#\/schema\/person\/27d6bec5ac0f90fdf916e5f27b889e73","name":"FinDotNews","image":{"@type":"ImageObject","inLanguage":"en-ZA","@id":"https:\/\/secure.gravatar.com\/avatar\/3c96e30041fa4d4fa6e40d6588e182a77f25986d85f617f9bfcef836230dc0d6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3c96e30041fa4d4fa6e40d6588e182a77f25986d85f617f9bfcef836230dc0d6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3c96e30041fa4d4fa6e40d6588e182a77f25986d85f617f9bfcef836230dc0d6?s=96&d=mm&r=g","caption":"FinDotNews"},"description":"FinDotNews is a tool to provide financial advisory firms with a highly professional, effective, low effort, low cost marketing service in the form of a monthly newsletter which is sent out on your behalf to your clients. Grow your practice with regular, quality communication! For the cost of a business lunch, imprint your firm\u2019s name in the minds of your best clients and prospective clients!","url":"https:\/\/dotnewsconnect.co.za\/fin\/author\/findotnews\/"}]}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"FinDotNews","distributor_original_site_url":"https:\/\/dotnewsconnect.co.za\/fin","push-errors":false,"_links":{"self":[{"href":"https:\/\/dotnewsconnect.co.za\/fin\/wp-json\/wp\/v2\/posts\/5445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dotnewsconnect.co.za\/fin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dotnewsconnect.co.za\/fin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dotnewsconnect.co.za\/fin\/wp-json\/wp\/v2\/users\/101019"}],"replies":[{"embeddable":true,"href":"https:\/\/dotnewsconnect.co.za\/fin\/wp-json\/wp\/v2\/comments?post=5445"}],"version-history":[{"count":1,"href":"https:\/\/dotnewsconnect.co.za\/fin\/wp-json\/wp\/v2\/posts\/5445\/revisions"}],"predecessor-version":[{"id":5450,"href":"https:\/\/dotnewsconnect.co.za\/fin\/wp-json\/wp\/v2\/posts\/5445\/revisions\/5450"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dotnewsconnect.co.za\/fin\/wp-json\/wp\/v2\/media\/5449"}],"wp:attachment":[{"href":"https:\/\/dotnewsconnect.co.za\/fin\/wp-json\/wp\/v2\/media?parent=5445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dotnewsconnect.co.za\/fin\/wp-json\/wp\/v2\/categories?post=5445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dotnewsconnect.co.za\/fin\/wp-json\/wp\/v2\/tags?post=5445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}