About CA(SA)DotNews

CA(SA)DotNews - Direct to Your Target Market!

Our track record speaks for itself - have a look at what our clients have to say about us below.
The CA(SA)DotNews client newsletter was started in association with SAICA to provide accountancy firms with a highly professional, effective, low effort, low cost marketing service in the form of the CA(SA)DotNews client newsletter.

Grow Your Practice

Grow your practice with regular, quality communication! For the cost of a business lunch, imprint your firm’s name in the minds of your best clients and prospective clients!
Use the principle of “spaced repetition” to stay top-of-mind with your clients (and prospective new clients) and they will automatically think of your firm whenever they need financial assistance of any sort.

Keeping you in Touch!

Stay in touch with your clients and prospective clients by adding them to your mailing list and providing them with a quality, highly informative monthly newsletter.
How It Works
Top of Mind

Connecting You to your Clients

Every month your clients and prospective clients receive a personalised newsletter sent to them via e-mail under your firm’s compliments slip. The information in CA(SA)DotNews is short, simple and topical – information of practical interest and value to your clients. Information that will encourage them to seek your advice and assistance.

View one of our popular ClassicPlus Newsletter Templates

View our pricing and packages below.
You also receive the “Accountant version” of CA(SA)DotNews before the “Client version” is sent to your clients. The “Accountant version” has links to legislation and other references that will provide you with all the information you need should a recipient have a question or need assistance, and to make your research much easier. Every month we provide you with the content, design and transmission -

All you need to do is provide us with your recipient list

Marketing your accounting firm has never been easier!
The Author
Mark MacGinty

Mark MacGinty

CA(SA)DotNews is authored by Mark MacGinty, whose BA (Hons), BCom (Hons), CTA and FQE qualifications are supplemented with extensive experience in the accounting, financial management, and entrepreneurial fields. His keen interest in accountancy, business issues and the economy has given him a broad understanding of the practical issues that your clients will find to be of interest and use.

After completing his articles in 1979, Mark launched his career with senior financial positions in two multinational firms, giving him 16 years’ worth of insight into the opportunities and challenges facing large enterprises with an international footprint.
Of particular use to Mark in authoring CA(SA)DotNews for the lay reader has been his extensive experience in lecturing (finance and accounting basics), managing his own and other entrepreneurial enterprises, and wide-ranging involvement in corporate governance, corporate restructuring, and the financial services industry.

As a member of SAICA and a fully qualified CA(SA), Mark is always mindful of the need for accounting firms, and particularly SMPs, to use regular, quality client communication to build both client loyalty and client awareness of each firm’s full range of service offerings.

How CA(SA)DotNews helps you

Newsletters & Pricing

Our Newsletter Services

Choose Your Package

  • Monthly transmission of your newsletter in your name.
  • CA(SA)DotNews articles - no option to Add / Swap / Remove.
  • Limited to only one template.
  • A compliment slip with your firm's branding and contact details.
  • Insert your own custom messages in your compliment slip.
  • CA(SA)DotNews branding in the main newsletter body.

R495 p.m. + vat
for up to 500 recipients
Set up fee: R500 + vat

View Sample

  • Monthly transmission of your newsletter in your name at a time of your choosing.
  • Draw on all of CA(SA)DotNews' articles - current and archived.
  • A completely bespoke newsletter designed to your specification.
  • A dedicated account manager to co-ordinate the creation of each month's newsletter.
  • Option to add your own additional content.

R1,500 p.m. + vat
for up to 500 recipients
Set up fee: R1,500 + vat

View Sample

Sign Up Now. Pay Later. Month-to-Month Contract.

Copyright Licence

In addition to our Client Newsletters, we also offer a service where you can choose from all our CA(SA)DotNews articles (current and archived) as you wish to use in your own newsletters, websites, blogs and other marketing channels.  You manage transmission to recipients yourselves. (R1,000 pm + VAT)


For those times when you want to get a separate, bespoke message out to your client base in between your regular monthly newsletters. Use Newsflashes to update your clients on anything that’s urgent or that you want to draw particular attention to. (R500 + VAT each) View Sample Newsflash

Internet Pages

If you would like to publish your newsletter online, our "Internet Pages" service allows for publication of your accounting newsletter to your website/blog/social media channels (nominal R50 p.m. + VAT for one Page, R100 p.m. + VAT for two or more Pages).

Blog Management

If you require your CA(SA)DotNews articles on your blog, we'll happily manage the monthly upload process and ensure that your newsletter helps drive traffic to your blog through the use of "read more" links. (R250 p.m. + VAT)
Other Services

Integrate your newsletter with some of our other solutions


Mobile Apps

Corporate Branding

Social Media Management
Email Branding

Email Security & Archiving

Marketing your accounting firm has never been easier!