About CA(SA)DotNews

CA(SA)DotNews - Direct to Your Target Market!

Our track record speaks for itself - have a look at what our clients have to say about us below.
The CA(SA)DotNews client newsletter was started in association with SAICA to provide accountancy firms with a highly professional, effective, low effort, low cost marketing service in the form of the CA(SA)DotNews client newsletter.

Grow Your Practice

Grow your practice with regular, quality communication! For the cost of a business lunch, imprint your firm’s name in the minds of your best clients and prospective clients!
Use the principle of “spaced repetition” to stay top-of-mind with your clients (and prospective new clients) and they will automatically think of your firm whenever they need financial assistance of any sort.

Keeping you in Touch!

Stay in touch with your clients and prospective clients by adding them to your mailing list and providing them with a quality, highly informative monthly newsletter.
How It Works
Top of Mind

Keeping you in Touch

Every month your clients and prospective clients receive a personalised newsletter sent to them via e-mail under your firm’s compliments slip. The information in CA(SA)DotNews is short, simple and topical – information of practical interest and value to your clients. Information that will encourage them to seek your advice and assistance.

View one of our popular ClassicPlus Newsletter Templates

View more client Newsletter samples below.
You also receive the “Accountant version” of CA(SA)DotNews before the “Client version” is sent to your clients. The “Accountant version” has links to legislation and other references that will provide you with all the information you need should a recipient have a question or need assistance, and to make your research much easier. Every month we provide you with the content, design and transmission -

All you need to do is provide us with your recipient list

Marketing your accounting firm has never been easier!
The Author
Mark MacGinty

Mark MacGinty

CA(SA)DotNews is authored by Mark MacGinty, whose BA (Hons), BCom (Hons), CTA and FQE qualifications are supplemented with extensive experience in the accounting, financial management, and entrepreneurial fields. His keen interest in accountancy, business issues and the economy has given him a broad understanding of the practical issues that your clients will find to be of interest and use.

After completing his articles in 1979, Mark launched his career with senior financial positions in two multinational firms, giving him 16 years’ worth of insight into the opportunities and challenges facing large enterprises with an international footprint.
Of particular use to Mark in authoring CA(SA)DotNews for the lay reader has been his further 17 years’ experience in lecturing (finance and accounting basics), managing his own and other entrepreneurial enterprises, and wide-ranging involvement in corporate governance, corporate restructuring, and the financial services industry.

As a member of SAICA and a fully qualified CA(SA), Mark is always mindful of the need for accounting firms, and particularly SMPs, to use regular, quality client communication to build both client loyalty and client awareness of each firm’s full range of service offerings.

How CA(SA)DotNews helps you

Products & Pricing

Our Newsletter Options
Click here for our full range of marketing services

Have a look at the table below to see the unique features and costing of our “Classic”, “ClassicPlus”, Custom and Copyright Licencing client newsletter options. One them will be perfect for you!
(See sample)
(See sample)
(See sample)
Your Own Branding Yes - in your compliments slip Yes - throughout Yes - throughout
Template Template 1 with the CA(SA)DotNews blue Choose from multiple templates and customise the colouring and images A fully bespoke template to your specification
Content CA(SA)DotNews articles and custom messages CA(SA)DotNews articles; custom messages and optional marketing banners Your choice of CA(SA)DotNews articles (current and archived) plus your own content if any
Transmission to your mailing list We transmit your newsletter for you to your mailing list on a monthly basis
Online Integration of your newsletters with your online pages We integrate your newsletters with your website/blog, Social Media and other marketing channels -* Hyperlinks to your website/blog (no charge)* Social Media icons with hyperlinks (no charge)*Online publishing of your accountant newsletter to your website/blog/social media via our "Internet Pages" service (See below for pricing)
Cost Set up (once off) R500 R500 (waived for existing subscribers) R1,500
Monthly subscription R495 for up to 500 recipients (we will quote for larger lists) R645 for up to 500 recipients (we will quote for larger lists) R1,500 up to 500 recipients (we will quote for larger lists)
Recipients Cost
(See sample)
up to 500 R495
(See sample)
up to 500 R645
(See sample)
up to 500 R1,500
*We will quote seperately for larger packages

Copyright Licence

In addition to our Client Newsletters, we also offer a service where you can choose from all our CA(SA)DotNews articles (current and archived) as you wish to use in your own newsletters, websites, blogs and other marketing channels.  You manage transmission to recipients yourselves. (R1,000 pm + VAT)


For those times when you want to get a separate, bespoke message out to your client base in between your regular monthly newsletters. Use Newsflashes to update your clients on anything that’s urgent or that you want to draw particular attention to. (R500 + VAT each) View Sample Newsflash

Internet Pages

If you would like to publish your newsletter online, our "Internet Pages" service allows for publication of your accounting newsletter to your website/blog/social media channels (nominal R50 p.m. + VAT for one Page, R100 p.m. + VAT for two or more Pages).

Blog Management

If you require your CA(SA)DotNews articles on your blog, we'll happily manage the monthly upload process and ensure that your newsletter helps drive traffic to your blog through the use of "read more" links. (R250 p.m. + VAT)
Sample Newsletters


The classic format of the CA(SA)DotNews newsletter has changed over the years, but the basic principles have stayed the same. The first thing your client sees is your branding and contact details in the top compliments slip, then CA(SA)DotNews branding in the main body of the newsletter.

Starting at R495 + VAT per month.


The ClassicPlus is your ideal choice if you want more personalisation in your newsletter whilst maintaining the exceptional cost-effectiveness of the CA(SA)DotNews system. Choose from multiple templates customised entirely in your own branding and colour scheme, and add/swap/remove articles as you wish.

Starting at R645 + VAT per month.


Our Custom Newsletter option is a premium service in which we provide you with a dedicated account manager to create and transmit a completely bespoke newsletter on a monthly basis for you. Include your own content, draw upon our extensive archives of previous CA(SA)DotNews articles or do something completely different - the choice is up to you.

Starting at R1,500 + VAT per month.
Our Partners

The best in the business

Marketing your accounting firm has never been easier!