“Content is King” (Bill Gates)

We all know that law firm marketing and accountancy firm marketing are no longer nice-to-haves – remaining top-of-mind with your clients (and potential new clients) has become essential to survive and thrive in today’s highly competitive world.

But how best to achieve that?  Which marketing channels are most important for your law or accountancy firm?  Which give you the most bang for your buck?

We trawled the Internet for research results to help you answer those questions.  This is what we came up with –

“Content Marketing” is 2017’s top-rated digital marketing technique

What is content marketing?  It’s neatly defined by Wikipedia as “a form of marketing focused on creating, publishing and distributing content for a targeted audience online”.

In 2017 it’s used by 89% of marketers, of whom 88% identify it as important to their marketing programs, whilst 70% are increasing their content creation from 2016 – ContentMarketingInstitute.

Asked to “select one marketing activity that you think will give your business the biggest incremental uplift in leads and sales in 2017 (or your clients if you work for an agency or as a consultant)”, SmartInsights readers answered –

Source

The most popular content delivery channels are …

Quality content is valuable in every marketing channel you have, with the most popular delivery methods being email and Social Media –

Source (Page 31)

Why are 93% of marketers using email newsletters to deliver their content?

1. Lead generation – 89% of marketers say that email is their primary channel for lead generation – Mailigen
2. Client acquisition – email is 40x better than Social Media for customer acquisition – McKinsey
3. High Return on Investment – average returns measured in 2015 were R38 for every R1 spent, with 20% of companies reporting an ROI of over 70:1 – emailmonday
4. It’s popular with clients – 91% like to receive emails from companies they do business with – MarketingSherpa
5. It works for small businesses, with Forbes Magazine reporting 10 main reasons why they use it –
   1. To build credulity
   2. To boost sales
   3. To strengthen relationships
   4. To learn what works
   5. To reach people on any device
   6. To look professional
   7. To get immediate results
   8. To generate leads
   9. To promote services
   10. To attract new clients.

How to meet the content creation challenge

No matter how you plan to use your content, the one absolute essential is that it must promote engagement with your firm.  You can only achieve this with high-quality, professional, useful and interesting articles.  Drop the ball on that one and it will come back to bite you.

The challenge of course is, how do you go about creating great content?  Do you sacrifice billable hours?  Do you burn the midnight oil or spend your weekends researching, writing and polishing article after article?  The reality is that for most smaller law and accountancy firms, creating your own in-house content just doesn’t make commercial sense.

Which is where we come in as your outsource partners.  Since 2005 our trusted, professional articles have been at the very heart of our integrated client connection services for both law firm marketing and accountancy firm marketing.

Contact Us for more.

Jack Crook

Managing Director & LawDotNews Author at DotNews

Jack’s legal qualifications (LLB Lond and LLB Rhod) are supplemented by many years of practical experience in law, in marketing his own firm, and in helping small and medium sized law, accountancy and financial advisory firms to prosper by using simple, low-cost, effective marketing strategies.

“Marketing!” If you want to stress out Joe Lawyer or Mary Accountant, talk to them about how marketing their services is no longer a nice-to-have, it’s now an absolute necessity.  For some firms it’s a matter of reaching full profit potential – for others it’s a basic requirement for survival.

But the stressor is that there’s a conflict here – how on earth do you get around to actually doing it?

Unless you have someone with the know-how, the enthusiasm and the time to do it in-house, you’ll have to outsource a major part of it.   And we’ve all heard of marketing firms charging well over R20k to create a basic website, or many thousands of Rand every month to run a basic suite of marketing services.  That’s a hard ask for smaller firms with limited marketing budgets.

A Simple 3 Point Plan

The good news is that you really needn’t get fancy here.  When firms ask us for advice (we offer a no-obligation “Brand Consultation” – contact us for more) we help you have a good look at your particular circumstances and needs.

And nine times out of ten, we recommend that, if you haven’t already got them, you start off with these three basics –

1. A newsletter: Regular, quality newsletters have been the core marketing tool for professional firms for decades.  Why?  They combine professionalism and effectiveness to make sure you remain top-of-mind all the time with your target market.  Just make sure that they give value to your readers – useful and interesting information that they can actually use.
2. A LinkedIn page: In the Internet Age you have to have a strong online presence.  Why?  Most prospective quality new clients, even those from direct referrals, will – before they do anything else – Google you.  And if they can’t find you, what are they to think?  Are you perhaps a new, untried practice?  Trying to hide something?  Perhaps still stuck in the Dinosaur Age?  The cure is easy – a LinkedIn presence.  Don’t “sweat the small stuff” here, just keep it simple, tell the world how competent and experienced you are, and don’t forget to put your profile pic in (it makes you “real”).
3. A website: This is the only one of the “three basics” that you can – if you really need to – defer for a while.   But don’t delay too long.  And don’t be upsold here – your website needn’t be fancy and it certainly needn’t be expensive.  So long as it projects your professionalism, and so long as it tells visitors quickly and concisely what you do and why they can trust you, it’s doing the job.  While we’re on the topic, avoid these three common mistakes –
   1. Contact details hard to find – bad, bad idea. Have an obvious “Contact Us” link on every page of your website.
   2. Hard to navigate or slow to load – often different facets of the same problem here, and a total put-off for anyone who takes the trouble to find you online.
   3. No profile pics – your mugshot is as essential here as it is on your LinkedIn page. This is cyberspace, full of deception and hyperbole, so make yourself and your team “real” to that prospective new client.

How to integrate your marketing strategy

We’ll help you here, but it’s easy.  Your newsletters will link to your website and to all your Social Media pages.  We’ll show you how to use RSS feeds to effortlessly update all your online pages with your monthly newsletter.

We’ll tell you if we think you would benefit from any other marketing ideas (see our Marketing Services Page for the most popular ones) and if so how to tie them in with your overall marketing strategy.

The bottom line

Law firm marketing and accountancy firm marketing needn’t be stressful. It needn’t be expensive.  It can be simple, low-effort and highly cost-effective. Contact Us for more.

Jack Crook

Managing Director & LawDotNews Author at DotNews

Jack’s legal qualifications (LLB Lond and LLB Rhod) are supplemented by many years of practical experience in law, in marketing his own firm, and in helping small and medium sized law, accountancy and financial advisory firms to prosper by using simple, low-cost, effective marketing strategies.

“Focus!  If you chase two rabbits, both will escape” (ancient Chinese proverb)

This article is for you if –

• You own a small accounting or law firm
• You understand the need to market your services (if you don’t, have a look at “Six reasons to market your firm” on GhostDigest – what we say there applies to accountancy firm marketing as much as it does to law firm marketing)
• Your problem is that the marketing rabbit just never seems to make it to the top of your priority list. You’re always too busy chasing billable hour rabbits.

Why is it so difficult to focus on marketing?  The root cause I believe is loss aversion – the tendency (deeply ingrained in all of us) to put more effort into avoiding loss than we do into acquiring the same gain.

“If I spend two hours on a marketing plan to acquire new clients” you think to yourself “I lose two billable hours.  I’ll find the time to do marketing later”.  “Later”, of course, never comes.  For most accountants and lawyers, marketing takes them right out of their comfort zone, so it’s something to be tackled in the hazy “never-never land” of the future.

The solution: 4 steps to Focus

1. First, set your own personal goals –
   • Your income goal: Ask yourself “How much do I want my firm to put in my pocket every month?”  Don’t be afraid to go high here – keep it real but motivating!
   • Your lifestyle goals: What sort of work/leisure balance are you after?  How much family time?  What sort of working conditions?  And so on.  Indulge in a bit of day-dreaming here; visualisation is a proven path to achievement.
   • Your personal development goals: What do you want to get out of practicing your profession?  How do you want to grow as a person?  What new competencies would you like to acquire? What reputation are you aiming for?  What will be your legacy?
2. Next, set your firm’s business goals. Base them on the answers to these questions –
   • “What profit must we achieve for me to reach my personal income goal?”
   • “What is our average profit per new instruction and how can we grow that?”
   • “How many quality new instructions do we need every month to reach that profit goal?”
3. So now you know exactly how many new instructions you need every month and achieving them becomes your core business goal. Build your marketing plan around that goal.
4. Most important of all: Chase one rabbit at a time! Set aside time to focus on marketing, and nothing else.  Stay focused and motivated with a daily reminder of your goals and of your plans to achieve them.

© DotNews (adapted from an article which first appeared on GhostDigest)

Jack Crook

Managing Director & LawDotNews Author at DotNews

Jack’s legal qualifications (LLB Lond and LLB Rhod) are supplemented by many years of practical experience in law, in marketing his own firm, and in helping small and medium sized law, accountancy and financial advisory firms to prosper by using simple, low-cost, effective marketing strategies.

In today’s digital world everyone, no matter your industry, has a small mountain of online accounts that you use. With accounts ranging from email and social media through to your banking and work, often convenience and security are at odds.

Passwords – mistakes to avoid

There are two very common mistakes users make when choosing passwords. The first is having a weak password and the other is using a single password across multiple accounts.

Making sure that your password is strong is essential, as hackers use a wide variety of methods relying upon dictionaries and common characters to brute-force attack passwords (i.e. using computers to try out a huge number of variations of words and characters to try to guess the password by chance). Security experts recommend that your password should be at least 12 characters long and use letters, capitals and punctuation and not rely on any form of word – i.e. “P@ssw0rd” won’t make the grade. My favourite technique in coming up with a secure password that is memorable is to use the first letter of a phrase and swap out the letters with other characters. Thus the phrase “Mary had a little lamb, its fleece as white as snow” becomes “Mh@ll,1f@w@5” – a super-secure, but unique password that is easy to remember.

The other issue I mentioned was that users often have a go-to regular password that is used across multiple accounts. NEVER DO THIS! Why? If you get hacked, it gives the hacker an opportunity to try this “master password” across a wide range of common websites. Using one password across all of your sites puts them all at risk.

Have you been hacked?

Have a look at https://haveibeenpwned.com/. This site is a repository of hacked account details publicly available on the web. Search for your email address – chances are if you’re on LinkedIn you’ll be listed from an attack back in 2012 (the data was only released by hackers in May 2016). Don’t panic if you’re on this list! It’s not entirely clear what data was stolen and the vast majority of the hacked details have not yet been taken advantage of. However, I strongly recommend you change your password if you are listed for any site, so go check it out.

Use a password manager

Password managers have been around for a while now, and they have grown in sophistication and complexity. There are a variety of password managers to choose from such as LastPass, Dashline, KeePass and 1Password. My personal favourite is the market leader, LastPass. With browser extensions, form filling, auto login options and a built in secure password generator; keeping unique, secure passwords for every one of your accounts is a breeze. While LastPass does store your passwords in the Cloud, the methods that it uses are recognised as being incredibly secure and when combined with its two-factor authentication (i.e. requiring your phone to confirm any logins, similar to the one-time PINs used by banking services) makes it just about as secure as you can get. Naturally a service like this is often under attack by hackers, and whilst they seem to have taken every precaution there have been a couple of partially successful attacks on LastPass. No data has ever been lost and so long as you are using two-factor authentication correctly, even if a hacker got your master password for LastPass they would still not be able to access your account. The blogging website Lifehacker addresses this concern in this Q&A post.

Eggs and Baskets

Now, being the overly paranoid security conscious person I am, I’m thinking about eggs and baskets, and LastPass is a pretty big basket regardless of the very high level of security measures they put in place. Thus my advice is to not rely solely on it to manage all of your accounts. Keep all of your very sensitive accounts such as banking and Google or Apple outside of LastPass and use LastPass to manage everything else. It means you’ll have a few super-secure unique passwords to remember, but if anything (albeit very, very unlikely) were to happen to your LastPass account, your sensitive accounts are still secure.

At the end of the day it is important to bear in mind that nothing is truly ever 100% secure in this age of digital criminals and hackers. The real trick is being as secure as you can be by minimising the risk without compromising convenience, thus allowing your security strategy to be comprehensive across all of your accounts. The methods and software mentioned in this article will keep you far safer than your average Internet user and thus far less likely to be compromised.

Always remember:

“Safety first!”

Paddy Crook

Director at DotNews

Paddy completed his BSc at Rhodes University and has specialised in email marketing, social media, ppc, ad-serving and other online marketing mediums. Having returned from working with a UK-based multi-national company where he analysed the effectiveness of online campaigns, Paddy has a broad knowledge of the channels and techniques used within the digital space and how best to apply them to professional practices.

Speeding up SME-friendly reform

As you know, the small and medium business sector is held out to be the only sector that can produce the growth and job creation that our country so sorely needs.

The South African Institute of Chartered Accountants (SAICA) has once again commissioned a study into how SMEs see their businesses and their challenges, and where support will be most meaningful.  It will identify how SAICA can intercede with government to make it easier for you to do business and to create jobs.

Specifically:

• They want to understand what it is that will help small and medium sized businesses to be more successful, so that they can lobby on your and your clients’ behalf with both Government and Big Business

• They are interested to know what products and services the Accounting Profession can produce that will stimulate the growth of SMEs or make their lives easier and more profitable.

Small businesses should tell government and big business what they need

For the research to be successful a strong level of participation from SMEs is needed.

It won’t take your clients long – they just click on this link “2016 SMME Insights Survey” to get started.

Don’t delay, there is a deadline here – the survey closes on 15 July 2016.

CA(SA)DotNews subscribers

As a service to you, to your SME clients, and to the South African economy as a whole, your July issue of CA(SA)DotNews will carry a special article encouraging your clients to participate.

Help South Africa prosper by telling Government and Big Business how they can – and must – help SMEs!

Jack Crook

Managing Director & LawDotNews Author at DotNews

Jack’s legal qualifications (LLB Lond and LLB Rhod) are supplemented by many years of practical experience in law, in marketing his own firm, and in helping small and medium sized law, accountancy and financial advisory firms to prosper by using simple, low-cost, effective marketing strategies.

Image courtesy of MailerMailer

We at DotNews have always maintained that email marketing – in particular client newsletters – are the most effective and low-cost form of marketing your firm can do.

Whether you have the resources to produce your own, or whether you draw content from a professional service such as LawDotNews or CA(SA)DotNews, the impact of monthly correspondence is huge. Your newsletter is the best way to stay in touch with your target market and to stay top of mind. For a great article demonstrating how important being top of mind is, take a look at this great article by Practice Boomers.

MailerMailer recently published their 2015 Benchmarks Report, which provided some great insight as to newsletter performance across a variety of industries. DotNews is very happy to announce that our open rates were substantially above industry averages.

According to the report, Legal Newsletters averaged an open rate of 14.6% and Accounting and Financial Services had a dismal open rate of only 5.2% – apparently Joe Bloggs doesn’t want to read about your detailed analysis on the recent changes to the IFRS accounting standards! We’re blowing our own trumpet somewhat, but DotNews is happy to say that both our LawDotNews and our CA(SA)DotNews open rates are well over 20%.

Why is this? 

• Quality of content – We always write for the client, not for the firm by keeping things simple and topical whilst remaining engaging and useful. It is through quality of content that you get a loyal readership and achieve real engagement with its content.
• Have subject lines that drive engagement – the subject line is the first thing a recipient sees when they receive a newsletter. We peak their interest by having something topical or asking them a question. An email entitled “Monthly Newsletter” will not interest the user, and will most probably not be opened regardless of its content.
• We send your newsletters at the right time – our research has shown that weekdays between 10:00 and 14:00 are on average the best times to send out your newsletter. The real key is to find a time when you think your target market will be most receptive to reading the newsletter – preferably when they are in office, but not snowed under with work.
• Keeping your lists targeted – We always recommend that you personally manage your list. Rather narrow your focus to a targeted list of quality clients than a huge list of a recipients who wouldn’t be interested in its content. Not only is this cheaper, but it helps ward off any potential spam complaints and improves your delivery rates.

All-in-all we are very proud of how our DotNews client newsletters stack up when compared to industry standards. Proof positive that the DotNews model works, outperforming run-of-the-mill newsletters at a fraction of the cost.

Paddy Crook

Director at DotNews

Paddy completed his BSc at Rhodes University and has specialised in email marketing, social media, ppc, ad-serving and other online marketing mediums. Having returned from working with a UK-based multi-national company where he analysed the effectiveness of online campaigns, Paddy has a broad knowledge of the channels and techniques used within the digital space and how best to apply them to professional practices.

“Out with the old, in with the new, may you be happy the whole year through. Happy New Year!”

We wish all our subscribers a Happy, Healthy and Prosperous 2016.

Watch this space!

We look forward to assisting you with all your marketing needs throughout the year, and will be announcing the launch of several exciting new services in this regard shortly.

Our offices re-open on Monday 4^th January and your client newsletters will be transmitted to your clients on Wednesday 6^th (LawDotNews) or Thursday 7^th (CA(SA)DotNews).

Regards,

Jack Crook and the DotNews team

Jack Crook

Managing Director & LawDotNews Author at DotNews

Jack’s legal qualifications (LLB Lond and LLB Rhod) are supplemented by many years of practical experience in law, in marketing his own firm, and in helping small and medium sized law, accountancy and financial advisory firms to prosper by using simple, low-cost, effective marketing strategies.

We are really proud to announce that we are celebrating our 10th anniversary this month. We celebrated the occasion with some sparking wine and a sunny Friday lunch.

Firstly, our sincere thanks to all our loyal subscribers.  Without your support and input over the last decade, we could not have grown DotNews into the successful marketing service that it is today.

Secondly, as you can see we have launched our new website – let us know what you think.

Last, but certainly not least, we have loads of exciting new things planned for you in the pipeline.  More on that as they develop.

The DotNews Team celebrated in style!

Here’s to the next 10 years!

P.S. Don’t forget to follow us on LinkedIn and Facebook 🙂

Paddy Crook

Director at DotNews

Paddy completed his BSc at Rhodes University and has specialised in email marketing, social media, ppc, ad-serving and other online marketing mediums. Having returned from working with a UK-based multi-national company where he analysed the effectiveness of online campaigns, Paddy has a broad knowledge of the channels and techniques used within the digital space and how best to apply them to professional practices.

 “Study the past, if you would divine the future” (Confucius)

Predicting the future is notoriously difficult, but as Confucius pointed out 2,500 years ago, what’s happened in the past can certainly help point us in the right direction.

The Past: A Foreign Country

“The past is a foreign country; they do things differently there” (author L.P. Hartley)

Think back to 2000.  What did you do differently back then? What new technologies have been the game-changers?   Consider these –

• Exponentially increased computing power and ease/speed/ubiquity of Internet access giving professional firms –
  • Instant, up to date, easy and free access to legal and accounting information resources online, with paid-for services supplementing these free resources.
  • Online, instant access to other sources of information relevant to professionals like news services, legal/accounting and other blogs, Social Media information and online communities etc.
  • Online interaction with other role-players in legal and accounting processes like SARS, municipalities, Cipro etc.
  • Online immediacy (often real time) and low cost of interaction with clients and colleagues via email, instant messaging platforms, Skype, web based conferencing services, website portals, Social Media etc.
  • Opportunities, where enabled by new legislation, for using electronic communication to record correspondence, to contract, to serve/file documents, and the like.
  • Cost-effective, secure online storage of documentation.
  • Powerful online marketing opportunities, at a fraction of the cost of print, via e-newsletters, Social Media etc.
• Increased availability of software (increasingly in the Cloud) for practice and data management, document creation, CRM, and automation of office, legal and accounting processes. Combined, they have boosted efficiency, lowered operating costs and increased the time available to attorneys and accountants for billable activities.

• The rise in power and ubiquity of cell phones and other mobile devices giving firms and their clients instant accessibility to each other both within and outside office hours.

The Future: Threats and Opportunities

 “Innovation is the ability to see change as an opportunity – not a threat” (Steve Jobs)

Prepare now for 2025.  Expect rampant growth in all the technologies listed above, hopefully boosted by a quantum leap in South African broadband speeds.  Plan for some significant opportunities and threats –

• Trends like the “Web of Things”, hands-free interfacing, the moves to mobile and the Cloud, and increasingly versatile voice recognition suggest that smart offices, homes and cars – and perhaps most importantly your new smartwatch and other wearable tech – will connect you, your colleagues and your clients in cyberspace anywhere, anytime.

• These and other vastly expanded opportunities for real time, online collaboration mean that smaller firms will increasingly communicate and work with each other in ways similar to their large-firm competitors. Referral networks between small specialised practices will mushroom and they will succeed in presenting themselves to the public as matching larger firms in both depth and range of specialties, but at lower fee rates and with more personalised service.

• Similarly, the location of your office will become less and less important as your ability to service clients regardless of where they are, opens up a whole new opportunity – a national (even an international) footprint, all without getting up from your desk or opening up a branch office.  Of course down the line our concept of office-based practices may give way to networks of home-based individuals, able to work, consult, meet and collaborate from wherever they happen to be at any time.  In 20 years the very concept of “firms” may be obsolete.  Lower (or zero) office expenses, staff and travel costs will follow.

• Automation of staff functions, virtual assistants, and an increase in online, freelancing professionals will boost this trend.

• Rapid growth in Big Data suggests that the resources of information and data analysis, available on demand and instantly to even the smallest firm, will increase sharply.

• Expect increased competition from online services of the sort that give subscribers instant and low cost access to standardised services, documents and tutorials, underpinned by access to online advice from a range of participating professional firms.

• Rapid evolution in Artificial Intelligence systems has given rise to much speculation that many professional service functions will be replaced by much cheaper software options. Whether the threats and opportunities inherent in this scenario could manifest as early as 2025 is debatable, but it is certainly a consideration that lawyers and accountants should start working into their longer-term planning.  Science Fiction’s RoboLawyer and RoboAccountant may take 5 years to reach us or 25 – but they are coming!

Marketing: A New Frontier

“Be quickest on the draw, or be dead” (Anon)

Last but certainly not least, expect to concentrate more of your resources on pro-active marketing as these trends accelerate –

• Increasing competition, both from existing firms, and from nimble and hungry newcomers who will, enabled by cutting-edge technology, offer low fees and prompt, efficient service.

• Increasing competition from online services, offering even lower fees and quite possibly also a greater service range than any single real-world firm is capable of producing.

• More and more of your competitors – online and off – will be marketing their services aggressively via low-cost, easy-to-use marketing channels.

• “Relationship marketing” – concentrating on building and strengthening long term relationships rather than short term client acquisition – will grow in importance. Interaction with target markets is likely to increase dramatically, although an overload tipping point may be reached sooner rather than later.

• Other trends to watch for in the marketing space include marketing automation, “augmented reality”, virtual reality headsets and advanced Internet search options – the list goes on.

• Your success or failure in retaining existing clients, and in acquiring new ones, will be increasingly proportional to your ability to market your firm and services successfully in a rapidly-changing environment.

Contact us now for a free brand consultation – we’ll show you how to stay ahead of the curve with all your marketing needs.

Jack Crook

Managing Director & LawDotNews Author at DotNews

Jack’s legal qualifications (LLB Lond and LLB Rhod) are supplemented by many years of practical experience in law, in marketing his own firm, and in helping small and medium sized law, accountancy and financial advisory firms to prosper by using simple, low-cost, effective marketing strategies.

Most lawyers and accountants these days know they need to market their practices to remain competitive, but some are still wary of client newsletters.

Some of the questions we are regularly asked are these –

Q:  Do client newsletters work?

The concern most often expressed here is measuring ROI, and the fact is that it isn’t easily quantifiable.  Sure, clients will sometimes bring new queries and instructions to you by referring to a specific newsletter article, but the greater value of regular communication is in the “spaced repetition” of your name and branding to your target market.

You are always top-of-mind; always thought of first when a home owner decides to sell, when clients need help or advice, when your clients are asked to recommend a lawyer or accountant.

The fact is that all the big law and accountancy firms have been using client newsletters for many decades as their core marketing tool – proof positive that they work and are cost-effective.

Q:  Are client newsletters expensive?

They shouldn’t be, but they can be.  A high-quality, regular newsletter takes time, effort and expertise to create and transmit.  If you are handling that all in-house, you are probably sacrificing a lot of partner time and a lot of staff time in doing it properly.

If you outsource your newsletter, make sure you get value for money.  Be alert to hidden “extras” and always look at the total you are paying every month.  If you go for a low-cost service (such as a DotNews newsletter option), check for transparency of pricing, a track record of reliability, and quality of content and service.

Our philosophy at DotNews is that client newsletter services must be accessible to all professional firms, from the smallest to the largest.  By constantly connecting you “Direct to your Target Market” we ensure that every cent is well-spent.

Q:  Are client newsletters professional? 

The marketing component of your newsletter is subtle and professional so long as your clients and prospective clients perceive your newsletters as being not advertising, but rather a gift of useful and interesting information.  Always give something of value.

Q:  What about other marketing channels?

Our recommendation, even for the smallest of firms, is to have the strongest online presence your marketing budget will allow.

At the very least supplement your client newsletter with these two basics –

1. Your own website. It needn’t be fancy or expensive, but it must project your professionalism.   Ideally, keep it effortlessly updated with monthly newsletters via RSS feeds (we’ll show you how)

2. A LinkedIn presence for both your firm and all partners/directors/professionals. Keeping it updated with your client newsletters is a nice extra but less important here – it is your profile that clients and prospective clients most need to see.

There are many other marketing ideas we can help you with.  See our Marketing Services Page or Email Us for more.

Jack Crook

Managing Director & LawDotNews Author at DotNews

Jack’s legal qualifications (LLB Lond and LLB Rhod) are supplemented by many years of practical experience in law, in marketing his own firm, and in helping small and medium sized law, accountancy and financial advisory firms to prosper by using simple, low-cost, effective marketing strategies.