Foreword: Some things never change… This article first appeared in SAICA’s Small and Medium Practices Quarterly Magazine (September 2017 issue) and was republished by Accountancy South Africa in their December 2017 issue. Although in 2017 it was addressed specifically to…
Newsletters work – that’s why so many lawyers and accountants use them. Their marketing magic lies in keeping you constantly top-of-mind with your target market in the most professional way possible. Of course the biggest mistake of all is not…
A note to all our clients about how our upgrades will benefit you We at DotNews are exceptionally proud of both the exceptional quality of our newsletter articles and also of our custom-built platform which we use to send them.…
When designing websites for our clients, we at LawDotNews are always looking for convenient, easy to implement marketing solutions that can be used by firms of any size. We find that many firms have no idea of the many such…
A Pain in the Inbox Have you ever run an email campaign or sent out a newsletter over the Holidays? If you have, and you sent your emails from your regular email address, you probably found that your Inbox was…
“Content is King” (Bill Gates) We all know that law firm marketing and accountancy firm marketing are no longer nice-to-haves – remaining top-of-mind with your clients (and potential new clients) has become essential to survive and thrive in today’s highly…
“Marketing!” If you want to stress out Joe Lawyer or Mary Accountant, talk to them about how marketing their services is no longer a nice-to-have, it’s now an absolute necessity. For some firms it’s a matter of reaching full profit…
“Focus! If you chase two rabbits, both will escape” (ancient Chinese proverb) This article is for you if – You own a small accounting or law firm You understand the need to market your services (if you don’t, have a…
In today’s digital world everyone, no matter your industry, has a small mountain of online accounts that you use. With accounts ranging from email and social media through to your banking and work, often convenience and security are at odds.…
Speeding up SME-friendly reform As you know, the small and medium business sector is held out to be the only sector that can produce the growth and job creation that our country so sorely needs. The South African Institute of…
