Author: Jack Crook
Jack’s legal qualifications (LLB Lond and LLB Rhod) are supplemented by many years of practical experience in law, in marketing his own firm, and in helping small and medium sized law and accountancy firms to prosper by using simple, low-cost, effective marketing strategies.

Beating cybercrime 101

“The risk to the legal profession in South Africa is exacerbated by our being the second most targeted country in the world with regard to cyber-attacks. In the case of business eMail compromises, the Attorneys Indemnity Insurance Fund (AIIF), [now

How to Market Your Accountancy or Law Firm on a Shoestring Budget

Foreword: Some things never change… This article first appeared in SAICA’s Small and Medium Practices Quarterly Magazine (September 2017 issue) and was republished by Accountancy South Africa in their December 2017 issue. Although in 2017 it was addressed specifically to

Attorneys and Accountants – Avoid These Mistakes in Your Client Newsletters!

Newsletters work – that’s why so many lawyers and accountants use them. Their marketing magic lies in keeping you constantly top-of-mind with your target market in the most professional way possible. Of course the biggest mistake of all is not

Content Marketing – the Key to Connecting with Your Clients

“Content is King” (Bill Gates) We all know that law firm marketing and accountancy firm marketing are no longer nice-to-haves – remaining top-of-mind with your clients (and potential new clients) has become essential to survive and thrive in today’s highly

A simple marketing strategy for your law or accountancy firm

“Marketing!” If you want to stress out Joe Lawyer or Mary Accountant, talk to them about how marketing their services is no longer a nice-to-have, it’s now an absolute necessity.  For some firms it’s a matter of reaching full profit

Marketing and the Art of Chasing Rabbits

“Focus!  If you chase two rabbits, both will escape” (ancient Chinese proverb) This article is for you if – You own a small accounting or law firm You understand the need to market your services (if you don’t, have a

Do your SME clients want Government to listen to them?

Speeding up SME-friendly reform As you know, the small and medium business sector is held out to be the only sector that can produce the growth and job creation that our country so sorely needs. The South African Institute of

Happy New Year!

“Out with the old, in with the new, may you be happy the whole year through. Happy New Year!” We wish all our subscribers a Happy, Healthy and Prosperous 2016. Watch this space! We look forward to assisting you with all

Your legal or accounting firm in 2025: Plan now for the new technologies

 “Study the past, if you would divine the future” (Confucius) Predicting the future is notoriously difficult, but as Confucius pointed out 2,500 years ago, what’s happened in the past can certainly help point us in the right direction.   The

Attorneys and Accountants: Do client newsletters work?

Most lawyers and accountants these days know they need to market their practices to remain competitive, but some are still wary of client newsletters. Some of the questions we are regularly asked are these – Q:  Do client newsletters work?


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The articles contained herein are for general information only and should not be used or relied on as professional advice. No liability can be accepted for any errors or omissions nor for any loss or damage arising from reliance upon any information herein. Always contact your professional adviser for specific and detailed advice.