GhostConvey Clients – Improve your website with a free Cost Calculator

When designing websites for our clients, we at LawDotNews are always looking for convenient, easy to implement marketing solutions that can be used by firms of any size. We find that many firms have no idea of the many such services available for little to no cost. If you are a conveyancer, the GhostConvey Cost Calculator is one such service, and it is 100% free for all GhostConvey clients.

 

Why a Cost Calculator?

A cost calculator is a great tool to promote engagement on your website. It enhances your reputation as a specialist conveyancing firm by providing your clients and prospective clients with a quick and easy rough estimate of what their various costs would be when buying a property. The GhostConvey calculator has three different components – a Transfer Cost Calculator, a Bond Cost Calculator and a Bond Repayment Calculator.

 

Customise it to your needs

Aside from selecting the three components of the calculator, there are a variety of other features you can customise for your firm. You can personalise your calculators with your own logo, colours and font styles, so that the design goes with your website. You can also get the calculator to include in the calculation costs specific to your firm, such as administration fees.

 

Easy Implementation

The process to get your calculator set up is dead easy. First thing to do is contact your GhostConvey representative and they will send you a simple form to fill in, with your specifications on which calculators you want, your custom colouring and branding and your administration fees. Once you submit the form GhostConvey will send you a piece of code with your personalised calculator, which your web developer can simply copy / paste into the relevant section of your website.

 

This free service from GhostConvey really allows for a hassle-free and cost-effective way to add great value to your website with a Cost Calculator. If you haven’t already spoken with GhostConvey about this service, we highly recommend that you do – don’t miss out on this!

 

Paddy Crook
Paddy Crook
Digital Marketing Manager at DotNews
Paddy completed his BSc at Rhodes University and has specialised in email marketing, social media, ppc, ad-serving and other online marketing mediums. Having returned from working with a UK-based multi-national company where he analysed the effectiveness of online campaigns, Paddy has a broad knowledge of the channels and techniques used within the digital space and how best to apply them to professional practices.

Email Marketing: Dealing with “Out-of-Office” Replies and Bounce Responses

A Pain in the Inbox

Have you ever run an email campaign or sent out a newsletter over the Holidays? If you have, and you sent your emails from your regular email address, you probably found that your Inbox was flooded with automated messages from recipients who were on holiday. Father Christmas just got you a big old bag of automated electronic mail reminding you of how seemingly no-one but you is working. Great.

This problem is actually prevalent any time one sends out to a large database of recipients – not just the out-of-offices, but also automated bounce reports. I had a client ask me recently what the best way to handle this is, that’s why I’m here, writing this blog post.

Not such a great idea: using a “No-Reply” email address

I’m constantly amazed at how many companies use no-reply email addresses. Back in 2011, Campaign Monitor wrote a good post about why no-replies are a bad idea, and it still holds true today. Suffice to say that you need an address that is monitored regularly, has good deliverability and promotes communication with your recipients – a “No-Reply” is specifically asking them not to engage!

Set up a dedicated email address

The best scenario to avoid having your Inbox flooded is to create a dedicated email address specially for handling your email campaign responses. Some suggestions below:-

notifications@company.com
news@company.com
newsdesk@company.com
newsletters@company.com
hello@company.com
marketing@company.com

Once you’ve set up this address separately in your email client (Outlook, Gmail, etc.) you’ll be able to keep your regular business emails entirely separate from this Inbox, which will get all of the auto-responses. Then in your free time you can sift through these emails for genuine responses.

Automation – finding genuine responses should be a cinch

Most email clients will allow you to create a set of rules (a.k.a. “filters” in Gmail) with which you can set parameters whereby incoming mail gets filed under specified folders. The most common of these would be to look for keywords either in the mail itself or from the sender’s email address. It can be super handy if you set parameters for your email client to file all automatic responses under a folder called “auto-responders” i.e. everything that includes content or subject lines like:

“Out of office”
“Out of the office”
Autoreply
no-reply
auto-response
“Delivery Status Notification”
“message status – undeliverable”
“no longer working at”
“unattended mailbox”

And likewise, you could set up keywords that flag important issues that would need your attention like:

“spam”
“unsubscribe”
“POPI”
“unsolicited”

Whilst not perfect, this should filter out most of the automated responses and make your life that much easier when checking up on campaign responses.

Paddy Crook
Paddy Crook
Digital Marketing Manager at DotNews
Paddy completed his BSc at Rhodes University and has specialised in email marketing, social media, ppc, ad-serving and other online marketing mediums. Having returned from working with a UK-based multi-national company where he analysed the effectiveness of online campaigns, Paddy has a broad knowledge of the channels and techniques used within the digital space and how best to apply them to professional practices.

Content Marketing – the Key to Connecting with Your Clients

“Content is King” (Bill Gates)

We all know that law firm marketing and accountancy firm marketing are no longer nice-to-haves – remaining top-of-mind with your clients (and potential new clients) has become essential to survive and thrive in today’s highly competitive world.

But how best to achieve that?  Which marketing channels are most important for your law or accountancy firm?  Which give you the most bang for your buck?

We trawled the Internet for research results to help you answer those questions.  This is what we came up with –

 

“Content Marketing” is 2017’s top-rated digital marketing technique

What is content marketing?  It’s neatly defined by Wikipedia as “a form of marketing focused on creating, publishing and distributing content for a targeted audience online”.

In 2017 it’s used by 89% of marketers, of whom 88% identify it as important to their marketing programs, whilst 70% are increasing their content creation from 2016 – ContentMarketingInstitute.

Asked to “select one marketing activity that you think will give your business the biggest incremental uplift in leads and sales in 2017 (or your clients if you work for an agency or as a consultant)”, SmartInsights readers answered –

 

The most popular content delivery channels are …

Quality content is valuable in every marketing channel you have, with the most popular delivery methods being email and Social Media –

Source (Page 31)

 

Why are 93% of marketers using email newsletters to deliver their content?

  1. Lead generation – 89% of marketers say that email is their primary channel for lead generation – Mailigen
  2. Client acquisition – email is 40x better than Social Media for customer acquisition – McKinsey
  3. High Return on Investment – average returns measured in 2015 were R38 for every R1 spent, with 20% of companies reporting an ROI of over 70:1 – emailmonday
  4. It’s popular with clients – 91% like to receive emails from companies they do business with – MarketingSherpa
  5. It works for small businesses, with Forbes Magazine reporting 10 main reasons why they use it –
    1. To build credulity
    2. To boost sales
    3. To strengthen relationships
    4. To learn what works
    5. To reach people on any device
    6. To look professional
    7. To get immediate results
    8. To generate leads
    9. To promote services
    10. To attract new clients.

 

How to meet the content creation challenge

No matter how you plan to use your content, the one absolute essential is that it must promote engagement with your firm.  You can only achieve this with high-quality, professional, useful and interesting articles.  Drop the ball on that one and it will come back to bite you.

The challenge of course is, how do you go about creating great content?  Do you sacrifice billable hours?  Do you burn the midnight oil or spend your weekends researching, writing and polishing article after article?  The reality is that for most smaller law and accountancy firms, creating your own in-house content just doesn’t make commercial sense.

Which is where we come in as your outsource partners.  Since 2005 our trusted, professional articles have been at the very heart of our integrated client connection services for both law firm marketing and accountancy firm marketing.

Contact Us for more.

Jack Crook
Jack Crook
Managing Director & LawDotNews Author at DotNews
Jack’s legal qualifications (LLB Lond and LLB Rhod) are supplemented by many years of practical experience in law, in marketing his own firm, and in helping small and medium sized law and accountancy firms to prosper by using simple, low-cost, effective marketing strategies.

A simple marketing strategy for your law or accountancy firm

“Marketing!” If you want to stress out Joe Lawyer or Mary Accountant, talk to them about how marketing their services is no longer a nice-to-have, it’s now an absolute necessity.  For some firms it’s a matter of reaching full profit potential – for others it’s a basic requirement for survival.

But the stressor is that there’s a conflict here – how on earth do you get around to actually doing it?

Unless you have someone with the know-how, the enthusiasm and the time to do it in-house, you’ll have to outsource a major part of it.   And we’ve all heard of marketing firms charging well over R20k to create a basic website, or many thousands of Rand every month to run a basic suite of marketing services.  That’s a hard ask for smaller firms with limited marketing budgets.

 

A Simple 3 Point Plan

The good news is that you really needn’t get fancy here.  When firms ask us for advice (we offer a no-obligation “Brand Consultation” – contact us for more) we help you have a good look at your particular circumstances and needs.

And nine times out of ten, we recommend that, if you haven’t already got them, you start off with these three basics –

  1. A newsletter: Regular, quality newsletters have been the core marketing tool for professional firms for decades.  Why?  They combine professionalism and effectiveness to make sure you remain top-of-mind all the time with your target market.  Just make sure that they give value to your readers – useful and interesting information that they can actually use.
  2. A LinkedIn page: In the Internet Age you have to have a strong online presence.  Why?  Most prospective quality new clients, even those from direct referrals, will – before they do anything else – Google you.  And if they can’t find you, what are they to think?  Are you perhaps a new, untried practice?  Trying to hide something?  Perhaps still stuck in the Dinosaur Age?  The cure is easy – a LinkedIn presence.  Don’t “sweat the small stuff” here, just keep it simple, tell the world how competent and experienced you are, and don’t forget to put your profile pic in (it makes you “real”).
  3. A website: This is the only one of the “three basics” that you can – if you really need to – defer for a while.   But don’t delay too long.  And don’t be upsold here – your website needn’t be fancy and it certainly needn’t be expensive.  So long as it projects your professionalism, and so long as it tells visitors quickly and concisely what you do and why they can trust you, it’s doing the job.  While we’re on the topic, avoid these three common mistakes –
    1. Contact details hard to find – bad, bad idea. Have an obvious “Contact Us” link on every page of your website.
    2. Hard to navigate or slow to load – often different facets of the same problem here, and a total put-off for anyone who takes the trouble to find you online.
    3. No profile pics – your mugshot is as essential here as it is on your LinkedIn page. This is cyberspace, full of deception and hyperbole, so make yourself and your team “real” to that prospective new client.

 

How to integrate your marketing strategy

We’ll help you here, but it’s easy.  Your newsletters will link to your website and to all your Social Media pages.  We’ll show you how to use RSS feeds to effortlessly update all your online pages with your monthly newsletter.

We’ll tell you if we think you would benefit from any other marketing ideas (see our Marketing Services Page for the most popular ones) and if so how to tie them in with your overall marketing strategy.

 

The bottom line

Law firm marketing and accountancy firm marketing needn’t be stressful. It needn’t be expensive.  It can be simple, low-effort and highly cost-effective. Contact Us for more.

Jack Crook
Jack Crook
Managing Director & LawDotNews Author at DotNews
Jack’s legal qualifications (LLB Lond and LLB Rhod) are supplemented by many years of practical experience in law, in marketing his own firm, and in helping small and medium sized law and accountancy firms to prosper by using simple, low-cost, effective marketing strategies.

Marketing and the Art of Chasing Rabbits

rabbit

“Focus!  If you chase two rabbits, both will escape” (ancient Chinese proverb)

This article is for you if –

  • You own a small accounting or law firm
  • You understand the need to market your services (if you don’t, have a look at “Six reasons to market your firm” on GhostDigest – what we say there applies to accountancy firm marketing as much as it does to law firm marketing)
  • Your problem is that the marketing rabbit just never seems to make it to the top of your priority list. You’re always too busy chasing billable hour rabbits.

Why is it so difficult to focus on marketing?  The root cause I believe is loss aversion – the tendency (deeply ingrained in all of us) to put more effort into avoiding loss than we do into acquiring the same gain.

“If I spend two hours on a marketing plan to acquire new clients” you think to yourself “I lose two billable hours.  I’ll find the time to do marketing later”.  “Later”, of course, never comes.  For most accountants and lawyers, marketing takes them right out of their comfort zone, so it’s something to be tackled in the hazy “never-never land” of the future.

The solution: 4 steps to Focus

  1. First, set your own personal goals
    • Your income goal: Ask yourself “How much do I want my firm to put in my pocket every month?”  Don’t be afraid to go high here – keep it real but motivating!
    • Your lifestyle goals: What sort of work/leisure balance are you after?  How much family time?  What sort of working conditions?  And so on.  Indulge in a bit of day-dreaming here; visualisation is a proven path to achievement.
    • Your personal development goals: What do you want to get out of practicing your profession?  How do you want to grow as a person?  What new competencies would you like to acquire? What reputation are you aiming for?  What will be your legacy?
  2. Next, set your firm’s business goals. Base them on the answers to these questions –
    • “What profit must we achieve for me to reach my personal income goal?”
    • “What is our average profit per new instruction and how can we grow that?”
    • “How many quality new instructions do we need every month to reach that profit goal?”
  3. So now you know exactly how many new instructions you need every month and achieving them becomes your core business goal. Build your marketing plan around that goal.
  4. Most important of all: Chase one rabbit at a time! Set aside time to focus on marketing, and nothing else.  Stay focused and motivated with a daily reminder of your goals and of your plans to achieve them.

© DotNews (adapted from an article which first appeared on GhostDigest)

Jack Crook
Jack Crook
Managing Director & LawDotNews Author at DotNews
Jack’s legal qualifications (LLB Lond and LLB Rhod) are supplemented by many years of practical experience in law, in marketing his own firm, and in helping small and medium sized law and accountancy firms to prosper by using simple, low-cost, effective marketing strategies.

Secure Your Online Accounts

In today’s digital world everyone, no matter your industry, has a small mountain of online accounts that you use. With accounts ranging from email and social media through to your banking and work, often convenience and security are at odds.

Passwords – mistakes to avoid

There are two very common mistakes users make when choosing passwords. The first is having a weak password and the other is using a single password across multiple accounts.

Making sure that your password is strong is essential, as hackers use a wide variety of methods relying upon dictionaries and common characters to brute-force attack passwords (i.e. using computers to try out a huge number of variations of words and characters to try to guess the password by chance). Security experts recommend that your password should be at least 12 characters long and use letters, capitals and punctuation and not rely on any form of word – i.e. “P@ssw0rd” won’t make the grade. My favourite technique in coming up with a secure password that is memorable is to use the first letter of a phrase and swap out the letters with other characters. Thus the phrase “Mary had a little lamb, its fleece as white as snow” becomes “Mh@ll,1f@w@5” – a super-secure, but unique password that is easy to remember.

The other issue I mentioned was that users often have a go-to regular password that is used across multiple accounts. NEVER DO THIS! Why? If you get hacked, it gives the hacker an opportunity to try this “master password” across a wide range of common websites. Using one password across all of your sites puts them all at risk.

Have you been hacked?

Have a look at https://haveibeenpwned.com/. This site is a repository of hacked account details publicly available on the web. Search for your email address – chances are if you’re on LinkedIn you’ll be listed from an attack back in 2012 (the data was only released by hackers in May 2016). Don’t panic if you’re on this list! It’s not entirely clear what data was stolen and the vast majority of the hacked details have not yet been taken advantage of. However, I strongly recommend you change your password if you are listed for any site, so go check it out.

Use a password manager

Password managers have been around for a while now, and they have grown in sophistication and complexity. There are a variety of password managers to choose from such as LastPass, Dashline, KeePass and 1Password. My personal favourite is the market leader, LastPass. With browser extensions, form filling, auto login options and a built in secure password generator; keeping unique, secure passwords for every one of your accounts is a breeze. While LastPass does store your passwords in the Cloud, the methods that it uses are recognised as being incredibly secure and when combined with its two-factor authentication (i.e. requiring your phone to confirm any logins, similar to the one-time PINs used by banking services) makes it just about as secure as you can get. Naturally a service like this is often under attack by hackers, and whilst they seem to have taken every precaution there have been a couple of partially successful attacks on LastPass. No data has ever been lost and so long as you are using two-factor authentication correctly, even if a hacker got your master password for LastPass they would still not be able to access your account. The blogging website Lifehacker addresses this concern in this Q&A post.

Eggs and Baskets

basketofeggs
Now, being the overly paranoid security conscious person I am, I’m thinking about eggs and baskets, and LastPass is a pretty big basket regardless of the very high level of security measures they put in place. Thus my advice is to not rely solely on it to manage all of your accounts. Keep all of your very sensitive accounts such as banking and Google or Apple outside of LastPass and use LastPass to manage everything else. It means you’ll have a few super-secure unique passwords to remember, but if anything (albeit very, very unlikely) were to happen to your LastPass account, your sensitive accounts are still secure.

At the end of the day it is important to bear in mind that nothing is truly ever 100% secure in this age of digital criminals and hackers. The real trick is being as secure as you can be by minimising the risk without compromising convenience, thus allowing your security strategy to be comprehensive across all of your accounts. The methods and software mentioned in this article will keep you far safer than your average Internet user and thus far less likely to be compromised.eggs

Always remember:

“Safety first!”

Paddy Crook
Paddy Crook
Digital Marketing Manager at DotNews
Paddy completed his BSc at Rhodes University and has specialised in email marketing, social media, ppc, ad-serving and other online marketing mediums. Having returned from working with a UK-based multi-national company where he analysed the effectiveness of online campaigns, Paddy has a broad knowledge of the channels and techniques used within the digital space and how best to apply them to professional practices.

Do your SME clients want Government to listen to them?

Speeding up SME-friendly reform

Online SurveyAs you know, the small and medium business sector is held out to be the only sector that can produce the growth and job creation that our country so sorely needs.

The South African Institute of Chartered Accountants (SAICA) has once again commissioned a study into how SMEs see their businesses and their challenges, and where support will be most meaningful.  It will identify how SAICA can intercede with government to make it easier for you to do business and to create jobs.

Specifically:

  • They want to understand what it is that will help small and medium sized businesses to be more successful, so that they can lobby on your and your clients’ behalf with both Government and Big Business
  • They are interested to know what products and services the Accounting Profession can produce that will stimulate the growth of SMEs or make their lives easier and more profitable.

 

Small businesses should tell government and big business what they need

For the research to be successful a strong level of participation from SMEs is needed.

It won’t take your clients long – they just click on this link “2016 SMME Insights Survey” to get started.

Don’t delay, there is a deadline here – the survey closes on 15 July 2016.

 

CA(SA)DotNews subscribers

As a service to you, to your SME clients, and to the South African economy as a whole, your July issue of CA(SA)DotNews will carry a special article encouraging your clients to participate.

Help South Africa prosper by telling Government and Big Business how they can – and must – help SMEs!

Jack Crook
Jack Crook
Managing Director & LawDotNews Author at DotNews
Jack’s legal qualifications (LLB Lond and LLB Rhod) are supplemented by many years of practical experience in law, in marketing his own firm, and in helping small and medium sized law and accountancy firms to prosper by using simple, low-cost, effective marketing strategies.

Lawyers and Accountants: Stand Out Online with Google+

Today I’d like to talk about one of Google’s most underrated creations, something thGPlusat is often overlooked when creating a website or looking at a firm’s web presence. It’s an easy and free way to improve your visibility on Google. I am speaking about Google+.

Google’s social venture

Originally created back in 2011, Google launched itself as a competitor to the most prolific social media platform on the web – Facebook. This direct head-to-head matchup between the two giants created quite a stir online and Google+ saw a meteoric rise in popularity – the fastest of any social network in history. This was of course fueled not only by the publicity of its launch, but also by Google pushing many users of its other services onto Google+, sometimes even forcibly so.

However despite this surge in new users, Google+ failed to make headway against the already-established Facebook and within a matter of months Google+ acquired a reputation as a social media ghost town. Although that’s not strictly true as the platform still manages to keep a tight nucleus of “tech evangelicals”, particularly in the USA, many marketers today will suggest that Google+ is not a good platform to invest in. However, we are talking about Google here – the world’s biggest search engine – and naturally there are some very significant SEO (search engine optimisation) benefits to being on the platform.

SEO – it’s vital in the Internet Age

In today’s tech-savvy age, the first point of contact for anyone looking for new professional services is likely to be the Internet. Even if you come recommended, it is very likely that before potential new clients even contact you, they will do a Google search on you or your firm. This has led to one of the most intricate and complicated niches in Internet marketing – search engine optimisation (SEO).

Getting your website to rank high and be more noticeable on search engines can be an expensive process, mainly due to frequent changes in the algorithms that determine your ranking– but there is a way to achieve good results at zero cost. In the South African market Google had a mammoth 93% of all search traffic in 2015, and thus Google search results tend to be the main focus locally. Google+ is often neglected due to its low level of user engagement, but it is a free and easy-to-implement solution that dramatically improves your visibility on Google search.

So here’s my recommendation:  Stand out from the crowd and get your firm onto Google+ now.

Google+ joins the Dots

Your Google+ profile acts as the core around which Google’s information about you and your firm is centered – your website, location, contact details, reviews and also your social media activity is all linked by this one profile. Now Google+ is not the only way Google gets all this information, but it is the easiest way to bring it all together. As a result when you register your firm on Google+, it provides you with the following benefits:

  • You get to verify your business and its location on Google. Google will send a postcard to your address to confirm your location as authentic.
  • Any reviews, comments and other Google+ activity can show up with the search results, and the results are personalised for the searcher, based partially on their own Google+ profile.
  • Your contact details, location and branding are all immediately more prominent whenever someone searches for your business on Google.

Your visibility will surge – for free

Larger firms spend a fortune on increasing their online visibility – for good reason.

Take a look for example at these screenshots of what pops up when you search for “dotnews” on Google:

dn_seo_desktop

Figure 1: The information in the right hand column next to the search results are all drawn automatically from your Google+ profile. Potential clients have instant access to your website and to Google Maps directions to your office.

dns_seo_mobile

Figure 2: On mobile the advantages are even more pronounced. Your profile displays at the top of the search results – Viewing your website, calling or getting directions to your Firm is just one click away for potential clients.

 

Tips for keeping your Google+ Page engaging

So how do you drive engagement on a platform so few people actively use? Firstly by including links to your Google+ business page on your website, your newsletter, your email signatures and anywhere else you can think of – making it easy for people to access it is very important. Another great idea is to reuse your client newsletter or blog posts on social media. If you are like most small to medium firms and struggle with the cost and resources it takes to produce good content, you might want to look at our client newsletter services. If you are managing multiple social media accounts there are tools that will automatically post to Facebook, Google+, Twitter and LinkedIn with one click. My personal favourite is Buffer, but there are a wide variety of tools to choose from.

The Upshot for Independent Firms

Where this is great for small to medium sized professional firms is it’s all for free. You don’t have to pay thousands of Rands to make sure that your website is stacked with thousands of keywords to rise in the rankings.

Instantly when someone searches for your business they see your brand, they see where you are and you have visibility – immediately giving your firm credibility in the potential client’s eyes and giving you visibility equal to (or possibly greater, if they are not on Google+) to larger firms who have traditionally spent thousands on their SEO strategy.

Contact DotNews for your free DotNewsConnect Brand consultation and learn about these and other marketing essentials for legal and accounting firms.

Paddy Crook
Paddy Crook
Digital Marketing Manager at DotNews
Paddy completed his BSc at Rhodes University and has specialised in email marketing, social media, ppc, ad-serving and other online marketing mediums. Having returned from working with a UK-based multi-national company where he analysed the effectiveness of online campaigns, Paddy has a broad knowledge of the channels and techniques used within the digital space and how best to apply them to professional practices.

What is your client newsletter’s open rate?

metrics-graphic-2011

Image courtesy of MailerMailer

We at DotNews have always maintained that email marketing – in particular client newsletters – are the most effective and low-cost form of marketing your firm can do.

Whether you have the resources to produce your own, or whether you draw content from a professional service such as LawDotNews or CA(SA)DotNews, the impact of monthly correspondence is huge. Your newsletter is the best way to stay in touch with your target market and to stay top of mind. For a great article demonstrating how important being top of mind is, take a look at this great article by Practice Boomers.

MailerMailer recently published their 2015 Benchmarks Report, which provided some great insight as to newsletter performance across a variety of industries. DotNews is very happy to announce that our open rates were substantially above industry averages.

According to the report, Legal Newsletters averaged an open rate of 14.6% and Accounting and Financial Services had a dismal open rate of only 5.2% – apparently Joe Bloggs doesn’t want to read about your detailed analysis on the recent changes to the IFRS accounting standards! We’re blowing our own trumpet somewhat, but DotNews is happy to say that both our LawDotNews and our CA(SA)DotNews open rates are well over 20%.

Why is this? 

  • Quality of content – We always write for the client, not for the firm by keeping things simple and topical whilst remaining engaging and useful. It is through quality of content that you get a loyal readership and achieve real engagement with its content.
  • Have subject lines that drive engagement – the subject line is the first thing a recipient sees when they receive a newsletter. We peak their interest by having something topical or asking them a question. An email entitled “Monthly Newsletter” will not interest the user, and will most probably not be opened regardless of its content.
  • We send your newsletters at the right time – our research has shown that weekdays between 10:00 and 14:00 are on average the best times to send out your newsletter. The real key is to find a time when you think your target market will be most receptive to reading the newsletter – preferably when they are in office, but not snowed under with work.
  • Keeping your lists targeted – We always recommend that you personally manage your list. Rather narrow your focus to a targeted list of quality clients than a huge list of a recipients who wouldn’t be interested in its content. Not only is this cheaper, but it helps ward off any potential spam complaints and improves your delivery rates.

All-in-all we are very proud of how our DotNews client newsletters stack up when compared to industry standards. Proof positive that the DotNews model works, outperforming run-of-the-mill newsletters at a fraction of the cost.

Paddy Crook
Paddy Crook
Digital Marketing Manager at DotNews
Paddy completed his BSc at Rhodes University and has specialised in email marketing, social media, ppc, ad-serving and other online marketing mediums. Having returned from working with a UK-based multi-national company where he analysed the effectiveness of online campaigns, Paddy has a broad knowledge of the channels and techniques used within the digital space and how best to apply them to professional practices.

Happy New Year!

HAPPY NEW YEAR in festive handdrawn font

“Out with the old, in with the new, may you be happy the whole year through. Happy New Year!”

We wish all our subscribers a Happy, Healthy and Prosperous 2016.

Watch this space!

We look forward to assisting you with all your marketing needs throughout the year, and will be announcing the launch of several exciting new services in this regard shortly.

Our offices re-open on Monday 4th January and your client newsletters will be transmitted to your clients on Wednesday 6th (LawDotNews) or Thursday 7th (CA(SA)DotNews).

Regards,

Jack Crook and the DotNews team

Jack Crook
Jack Crook
Managing Director & LawDotNews Author at DotNews
Jack’s legal qualifications (LLB Lond and LLB Rhod) are supplemented by many years of practical experience in law, in marketing his own firm, and in helping small and medium sized law and accountancy firms to prosper by using simple, low-cost, effective marketing strategies.

DISCLAIMER

The articles contained herein are for general information only and should not be used or relied on as professional advice. No liability can be accepted for any errors or omissions nor for any loss or damage arising from reliance upon any information herein. Always contact your professional adviser for specific and detailed advice.

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