A note to all our clients about how our upgrades will benefit you
We at DotNews have always been immensely proud of not only the exceptional quality of our newsletter articles, but also of our custom-built newsletter platform which we use to send them. It has allowed us to keep our service uniquely cost-effective whilst minimising the effort on your side to provide your clients with a quality newsletter. Over the years we have constantly upgraded and improved our service offerings, and this latest update to our system adds an extra layer of personalisation and functionality at no extra cost to your firm.
These updates will be of most benefit to our ClassicPlus subscribers, but also have a variety of benefits for those clients still on our original Classic Package. Our advice to all of our clients still on the Classic Package is to upgrade – it’s only an extra R150 + VAT per month and the benefits are even greater than before.
So without further ado, let’s get into what exactly these newest updates entail: –
We’re ready for POPI with new opt-out / opt-in notifications
POPI’s final implementation is probably still some way off, and whilst there is still some uncertainty around the exact details of what will be required, we’ve upgraded our system to cope with all the possible requirements well ahead of time.
Depending on how you are growing your database, your firm will either need to notify new newsletter recipients that they have been added to your database (an Opt-out Message) or send them a request to join your mailing list (an Opt-in Message). Our system can now automatically send out either of these notifications automatically as new recipients are loaded, depending on your firm’s policy in this regard. Our ClassicPlus Clients will have all of these messages branded in a completely bespoke manner, using their company colours and branding.
We will activate this functionality for you as soon as it is required by POPI, or earlier on request.
Improved “subscribe” and “unsubscribe” functionality
If you already have your “subscribe” button enabled on your newsletter, give it a click! It will take you to a new page which will allow for online subscription. If you are a ClassicPlus client, we can customise this page for you with your firm’s colour scheme and branding. This can also now easily be added to your website so that visitors can subscribe themselves to your mailing list. Our unsubscribe functionality has been similarly upgraded to allow for more personalisation and now provides an easy one-click experience for anyone wanting to remove themselves from your mailing list. If anyone unsubscribes, you will as before receive a notification so you can if you like follow up with your client.
Add / remove / swap articles as you choose (ClassicPlus clients only)
As always, you’ll be receiving your monthly newsletter articles in your Attorney / Accountant Version a few days before your actual newsletter gets sent out to your recipients. If you are a ClassicPlus client you can now easily shift, add or remove articles as you choose. Just drop us an email with the changes, and we’ll do it for you!
New look mobile-friendly “read more” page for articles (ClassicPlus clients only)
ClassicPlus clients who are using templates with “Read More” links now click through to articles on a page customised to their firm’s branding and colours. This page now keeps your firm’s logo at the top of the page, and is completely responsive, looking great on any device.
We’ve added two new customisable templates (ClassicPlus clients only)
Introducing two brand new mobile-friendly newsletter templates! As with all our ClassicPlus newsletter templates, they are fully customisable with your firm’s colour scheme and branding. There are also ample areas in which you can insert marketing banners to highlight your firm’s key services, events or news. Click on the links to see examples of Template 7 and Template 8.
Tweaks & improvements
There are a few other small things that you might notice which have also been improved upon. For instance the notifications you receive when anyone subscribes or unsubscribes have changed slightly, if you manage your own client list online there have been a few tweaks there and there have been some improvements in the way our system handles non-delivery reports.
Lastly we’d like to thank all our clients for the support you showed us in 2017, and here’s to a an even more successful 2018!
Contact us for more.