Category: Uncategorized

Email Marketing: Dealing with “Out-of-Office” Replies and Bounce Responses

A Pain in the Inbox Have you ever run an email campaign or sent out a newsletter over the Holidays? If you have, and you sent your emails from your regular email address, you probably found that your Inbox was

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Content Marketing – the Key to Connecting with Your Clients

“Content is King” (Bill Gates) We all know that law firm marketing and accountancy firm marketing are no longer nice-to-haves – remaining top-of-mind with your clients (and potential new clients) has become essential to survive and thrive in today’s highly

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A simple marketing strategy for your law or accountancy firm

“Marketing!” If you want to stress out Joe Lawyer or Mary Accountant, talk to them about how marketing their services is no longer a nice-to-have, it’s now an absolute necessity.  For some firms it’s a matter of reaching full profit

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Marketing and the Art of Chasing Rabbits

“Focus!  If you chase two rabbits, both will escape” (ancient Chinese proverb) This article is for you if – You own a small accounting or law firm You understand the need to market your services (if you don’t, have a

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Secure Your Online Accounts

In today’s digital world everyone, no matter your industry, has a small mountain of online accounts that you use. With accounts ranging from email and social media through to your banking and work, often convenience and security are at odds.

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Do your SME clients want Government to listen to them?

Speeding up SME-friendly reform As you know, the small and medium business sector is held out to be the only sector that can produce the growth and job creation that our country so sorely needs. The South African Institute of

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Lawyers and Accountants: Stand Out Online with Google+

Today I’d like to talk about one of Google’s most underrated creations, something that is often overlooked when creating a website or looking at a firm’s web presence. It’s an easy and free way to improve your visibility on Google.

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What is your client newsletter’s open rate?

We at DotNews have always maintained that email marketing – in particular client newsletters – are the most effective and low-cost form of marketing your firm can do. Whether you have the resources to produce your own, or whether you draw content

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Happy New Year!

“Out with the old, in with the new, may you be happy the whole year through. Happy New Year!” We wish all our subscribers a Happy, Healthy and Prosperous 2016. Watch this space! We look forward to assisting you with all

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10 years of DotNews – and our new website

We are really proud to announce that we are celebrating our 10th anniversary this month. We celebrated the occasion with some sparking wine and a sunny Friday lunch. Firstly, our sincere thanks to all our loyal subscribers.  Without your support

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The articles contained herein are for general information only and should not be used or relied on as professional advice. No liability can be accepted for any errors or omissions nor for any loss or damage arising from reliance upon any information herein. Always contact your professional adviser for specific and detailed advice.


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