Author: Paddy Crook
Paddy completed his BSc at Rhodes University and has specialised in email marketing, social media, ppc, ad-serving and other online marketing mediums. Having returned from working with a UK-based multi-national company where he analysed the effectiveness of online campaigns, Paddy has a broad knowledge of the channels and techniques used within the digital space and how best to apply them to professional practices.

Email Marketing: Dealing with “Out-of-Office” Replies and Bounce Responses

A Pain in the Inbox Have you ever run an email campaign or sent out a newsletter over the Holidays? If you have, and you sent your emails from your regular email address, you probably found that your Inbox was

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Secure Your Online Accounts

In today’s digital world everyone, no matter your industry, has a small mountain of online accounts that you use. With accounts ranging from email and social media through to your banking and work, often convenience and security are at odds.

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Lawyers and Accountants: Stand Out Online with Google+

Today I’d like to talk about one of Google’s most underrated creations, something that is often overlooked when creating a website or looking at a firm’s web presence. It’s an easy and free way to improve your visibility on Google.

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What is your client newsletter’s open rate?

We at DotNews have always maintained that email marketing – in particular client newsletters – are the most effective and low-cost form of marketing your firm can do. Whether you have the resources to produce your own, or whether you draw content

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10 years of DotNews – and our new website

We are really proud to announce that we are celebrating our 10th anniversary this month. We celebrated the occasion with some sparking wine and a sunny Friday lunch. Firstly, our sincere thanks to all our loyal subscribers.  Without your support

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DISCLAIMER

The articles contained herein are for general information only and should not be used or relied on as professional advice. No liability can be accepted for any errors or omissions nor for any loss or damage arising from reliance upon any information herein. Always contact your professional adviser for specific and detailed advice.

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